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Response This Week December 23, 2015

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23 Dec, 2016

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INDUSTRY NEWS
U.S. Ad Spend Drops 3.7% in Q3 
NEW YORK – Kantar Media, a research partner of Response, reports that U.S. ad spending sank 3.7 percent in the third quarter, with 16 of 22 different media types declining.
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Report: Streaming Services ‘on Par’ With Cable  
DULUTH, Ga. – Streaming services, such as Netflix, Amazon Video, and Hulu, are nearly as popular as traditional pay-TV services from cable and satellite, according to a new survey from Clearleap, a digital-video tech firm that helps content companies such as HBO, the National Football League (NFL), and Verizon deliver streaming video.
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Ad Revs Soar in November 
NEW YORK – November’s U.S. advertising revenues soared 23 percent versus the same month a year ago thanks to strong TV and digital advertising, says a report from Standard Media Index (SMI).
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Bill Gives Aid to FCC to Enforce Net Neutrality 
WASHINGTON – Congress passed a funding bill on Friday that will help the Federal Communications Commission (FCC) enforce the open Internet rules.
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TV Remains ‘Critical Ad Platform’ and Ad Budget King 
NEW YORK – A new report says TV remains a critical advertising platform despite the fragmenting media market.
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NEWS CORNER

The Response team wishes you and yours all the best during this holiday season and in 2016! We will return with our next Response This Week newsletter on Wednesday, Jan. 6, 2016.

Thane Direct appoints Anthony Booth as president and chief operating officer, effective January 2016.  Booth will report to Thane Direct CEO Amir Tukulj and handle day-to-day operations.

For the third consecutive year, bilingual call center Listen Up Español answers all live incoming donation calls during the TeletonUSA charity event held earlier this month. The event raised more than $15 million, and Listen Up Español handled more than 47,000 calls. All incoming donation calls handled by Listen Up Español were powered by LiveOps Cloud Contact Center Platform technology.

The 5 Under 40 Foundation kicks off its “Fierce. Fearless. Fabulous.” benefit at Capitale New York by presenting its first Real Woman in Real Time award to Amy Robach of “Good Morning America” on January 28. 5 Under 40 offers funded medical, wellness, and beauty services to women under age 40 who’ve been diagnosed with breast cancer, or have tested positive for a BRCA gene mutation. The event features a silent and live auction. The link to donate is: http://5under40.org/pay-it-forward/.

DNA Response Inc., a full-service agency managing consumer brands on marketplaces like Amazon and eBay, announces an exclusive partnership with Direct Holdings Global to manage its Time Life brand of music and video product lines on five online marketplaces.

AVC Corp. celebrates its 25th anniversary this month. Moshe Begim and his wife Gali started AVC in 1990 in North Hollywood, Calif., to replicate DVDs and CDs for the entertainment industry. Today, the company is a full-service 4PL provider that handles customers’ products from inception to delivery, with more than 300 employees, two North American locations, and five offices in China.

212 Degrees Fahrenheit, the creative shop in Irvine, Calif., delivers new long- and short-form programs for Havas Edge, Cannella Response Television, and Cesari Direct. Spots and shows currently airing include Buy Belize, Doctor on Demand, Teeter, and On the Go Loans.

The Interactive Advertising Bureau (IAB) is hosting an invite-only summit Jan. 26 to discuss the talent crisis in digital sales, ad blocking and the user experience, and the shifting video buying landscape. Attendees include: AOL, CBS Interactive, Digital First Media, Discovery Digital Media, Fast Company/Inc. Media, Forbes Media, FOX News Digital, Google, iHeartMedia, LinkedIn, NBCUniversal, News Corp., Pandora, Reuters, The Weather Company, Time Inc., Time Warner Cable, Triad Retail Media, Turner, WebMD, and Wikia.

One-third of U.S. consumers are very or somewhat likely to try using ad-blocking software in the next three months, according to a new survey by Digital Content Next (DCN), previously known as the Online Publishers Association. DCN says given the growing public awareness of ad-blocking software as an option, it’s plausible to imagine that proportion increasing rapidly during the next year.

The United States Congress will be considering a five-year moratorium on new taxes on wireless Internet access thanks to Reps. Zoe Lofgren (D-CA) and Trent Franks (R-AZ). They’ve introduced the Wireless Tax Fairness Act, which comes as the Senate is considering legislation to make permanent the Internet Tax Fairness Act, which prevents state and local taxes on wired Internet access. The act would not eliminate taxes; only freeze them at current levels for the next five years. 

Of the $11.4 billion in projected political ad spending in 2016 reported by Borrell Associates, about 51 percent is expected to be spent on TV. Digital advertising, while increasing significantly vs. past years, will only account for 9.5 percent, adding up to just more than $1 billion. This projected spending on digital for 2016 is an impressive 500-percent increase from the 2012 election and a staggering 5,000-percent increase since 2008. 

According to a newly released study by the Interactive Advertising Bureau (IAB), consumers 18-to-34-years old are more inclined to buy products and services using their smartphones (43 percent vs. 35 percent on a tablet) than any other age group. In comparison, those ages 35-54 are more apt to use a tablet for their shopping needs and are more apt to make purchases on those devices (41 percent vs. 35 percent general population). Overall, consumers are more likely to purchase using a tablet (35 percent) than a smartphone (28%).

UPCOMING DR EVENTS

COMING UP:

2016 International CES
January 6-9, 2016 | Las Vegas
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Affiliate Summit West 2016
January 10-12, 2016 | Las Vegas
More On Event

eTail West 2016
February 22-25, 2016 | Palm Desert, Calif.
More On Event

Response Expo 2016
April 26-28, 2016 | San Diego
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Direct Response Marketing Manager - Modis
Location: Oakland, Calif.
Posted: 11/26/15
View/Apply

Position: Membership Director - American Nurses Association
Location: Silver Spring, Md.
Posted: 11/20/15
View/Apply

Position: IS Data Analyst - Brigham and Women's Hospital
Location: Boston
Posted: 11/2/15
View/Apply

View All Jobs:
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