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Response This Week December 2, 2015

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2 Dec, 2016



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Holiday Shopping Off to Strong Start; Online Thrives 
WASHINGTON – Shoppers didn’t disappoint retailers over the Thanksgiving weekend, and the National Retail Federation (NRF) reports online activity exceeded in-store visits. Walmart, Target, Best Buy, and Macy’s all say their promotional strategies boosted physical and digital sales, and data from the NRF’s Thanksgiving weekend survey backs them up
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Charter's TWC, Bright House Deals May Not Close Until June 
ST. LOUIS – Several news organizations and analysts are reporting that Charter's proposed dual takeover of Time Warner Cable and Bright House Networks won't close until June 2016 thanks to California regulators.
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TV Ads Expected Rise 4.8 Percent in 2016 
NEW YORK – TV advertising continues to rise and will see stronger growth in 2016 due to the Summer Olympics and presidential election, per new findings from MoffettNathanson Research.
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Well-Targeted Ads Hit Their Mark; Consumers OK With Retargeting 
SAN FRANCISCO – Some U.S. digital shoppers say targeted advertising is helpful, according to research from Adadyn, a programmatic ad firm.
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DoJ to Probe Comcast’s Spot Ad Position 
WASHINGTON – The U.S. Department of Justice (DoJ) has launched a probe into whether Comcast’s role in the “spot” cable ad sales market hinders competition and violates antitrust law, The Wall Street Journal reports.
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NEW a2b 468 10-7-15
NEWS CORNER, a real-time TV ad measurement company, and TVSquared, a TV attribution platform, partner to allow brands to understand the return on TV ad dollars on the same day the ads run. shares its API with TVSquared’s ADvantage platform, which runs spot-by-spot, minute-by-minute analysis that allows advertisers to access campaign performance data.

The Interactive Advertising Bureau (IAB) announces a new online training program for industry professionals, called “Digital Media Sales Certification Exam Prep Course.” Its a 10-week course with five modules and prepares candidates who take the IAB’s certification exam.

The Federal Communications Commission (FCC) taps Jonathan Mayer to serve as chief technologist of its enforcement bureau. Mayer, a lawyer and computer scientist, is known for exposing questionable privacy practices of tech companies, ranging from large corporations like Google to ad tech companies like Epic Marketplace.

A survey of 1,000 U.S. smartphone owners conducted by Research Now for Swirl says consumers visit retail stores so they can see and touch products before buying (47 percent), can take the product home immediately (41 percent), and redeem coupons (30 percent).

The Marin Global Online Advertising Index and the third-quarter 2015 Performance Marketer’s Benchmark Report say mobile device usage went up once again, across the board. And, from an eMarketer forecast: by the end of the year, mobile ads will account for just less than 52 percent of all digital ad spending, overtaking desktop spend share and making it the primary device for advertisers.

A survey from Forbes Insights and Brainshark says 81 percent of U.S. executives believe the top characteristic of high-performing sales team members is the ability to sell value rather than price. Many organizations are moving to implement more marketing technology in their stack, especially sales enablement tools, says the report. But the research finds that tech adoption is a relatively small part of being a high-performing salesperson.

According to Econsultancy and RedEye, customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates – and is now rated the most valuable method, as 93 percent of respondents are either using or planning to use customer journey analysis. That puts expected use on par with A/B testing, which 58 percent are using and an additional 35 percent plan to use.

Crittercism, a mobile app platform provider, reports a 63.5-percent increase of "apploads" on Black Friday from the previous year in the new iOS shopping category.

Yelp shareholders can't proceed with a lawsuit accusing the company of duping investors by misleading them about whether reviews on the site are authentic, a federal judge has ruled.

Adobe reveals that out-of-stock incidents were 600-percent higher than normal for electronics (and up 300 percent for toys) on Thanksgiving Day. Despite sophisticated analytics and emerging programmatic ad-serving platforms that tie inventory to online advertising, marketers still struggle to time ads and promotions with production and distribution.

Social media contributed a larger volume of referrals than search for most of the year's top news stories, according to publishing analytics outfit

Retailers like Macy’s and Lord & Taylor announce chain-wide beacon rollouts and research suggests that more than a third of retailers are testing the technology, based on a new report from the Mobile Marketing Association (MMA).



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Direct Response Marketing Manager - Modis
Location: Oakland, Calif.
Posted: 11/26/15

Position: Membership Director - American Nurses Association
Location: Silver Spring, Md.
Posted: 11/20/15

Position: IS Data Analyst - Brigham and Women's Hospital
Location: Boston
Posted: 11/2/15

View All Jobs:
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