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Response This Week December 19, 2012

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19 Dec, 2012


Response Magazine October 2012

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Icon Media Direct’s Nancy Lazkani Wins DRMA Member of the Year 
NEW YORK – Response Magazine and the Direct Response Marketing Alliance (DRMA) salutes Nancy Lazkani, long-time leader of Van Nuys, Calif.-based Icon Media Direct, as the 2012 DRMA Member of the Year. Lazkani’s victory in an industry vote became official during a brief ceremony in front of more than 300 industry insiders at the DRMA Winter Bash in New York on December 11.
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IAB: FTC’s New Regs Could ‘Steal Christmas’ 
WASHINGTON – A leader with the Interactive Advertising Bureau (IAB) says any new child-based privacy restrictions could “steal Christmas” from children, even after several organizations pressed the Federal Trade Commission (FTC) for stronger regulations last week.
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DMA Promotes Data-Driven Marketing 
WASHINGTON – A Direct Marketing Association (DMA) leader told members of the U.S. Congress last week that data-driven marketing benefits individuals, society and the economy.
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Ad-Supported Cable Viewing Dips 
ATLANTA – TV viewing remains at high levels, except for one part: ad-supported cable – it’s weakening, according to Turner Broadcasting’s Turner Research. Ad-supported cable viewing declined slightly to 17.3 hours per week, from 17.5 hours per week in 2011. The four broadcast network average in 2012 was 7.7 hours per week, also down a bit from the 7.8-hour level in 2011. In 2008, network viewing was 8.5 hours per week.
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Mobile Web Yields Different Ad Expectations  
SAN FRANCISCO – A new study concludes that marketers need to understand the Web on mobile and tablet devices is not the same one consumers use on their laptops and PCs. New research from advertising and publishing platform Tapjoy, conducted by Forrester Consulting, found that about half of consumers are ignoring automatically crafted in-app ads, and 70 percent actually find them annoying.
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Job Board

Response This Week will be on hiatus during the weeks of Dec. 24 and Dec. 31. We will return Jan. 9, 2013. The Response group wishes everyone a happy holiday season and a great New Year!

David Vladeck, who has served as the Federal Trade Commission’s (FTC) Bureau of Consumer Protection for the past three years announces that he is stepping down from the post on Dec. 31 to return to the Georgetown University Law Center. Charles Harwood, who has served as deputy director of the bureau under Vladeck, will serve as acting director beginning on Jan. 1, 2013.

Nielsen announces its plan to buy well-known measurement competitor Arbitron for $1.26 billion. Arbitron was ranked No. 9 in the latest Honomichl top-25 rankings of research companies. The combined entity, should it pass regulatory approval, would boast revenue of $6 billion, dwarfing the $3.3 billion of the No. 2 ranked researcher, Kantar Media.

Santa Monica, Calif.-based direct response marketing agencies Media Design Group and Revenue Frontier co-sponsored a “White Christmas” for the children and families of the Upward Bound House Family Shelter in Culver City, Calif., on December 13. The two companies brought in more than 15 tons of snow to build a winter wonderland at the shelter, complete with music, food, arts-and-crafts and a cameo from Santa Claus himself.

Time Warner Cable donated $5,000 to the Boys & Girls Club of Santa Ana, Calif., to boost the club’s STEM (Science, Technology, Engineering, Math) programs. STEM incorporates fun, learning and hands-on activities with guest instructors from partner organizations. Time Warner presented the donation as part of the company’s five-year, $100 million initiative to get young people interested in STEM.

Marketing Maven Public Relations becomes agency of record for Bulu Box. As the first vitamin and supplement nutrition sample box, Bulu Box provides four to five premium supplements and vitamin samples to online members monthly and is available across the United States.

Delivery Agent, a shopping enabled entertainment company, secures a $5 million investment from Samsung Venture Investment Corporation, part of the Samsung Group. Delivery Agent will use the funding to expand commerce offerings across all connected devices, including smart TVs and mobile.

WideOrbit Inc., which provides advertising management software, announces it has received the Red Herring Top 100 Global award as one of the leading private companies from North America, Europe and Asia. The Red Herring list has become a mark of distinction for identifying promising new companies and entrepreneurs.

R2C Group again lands the top spot on the list of top 25 marketing firms by the Portland Business Journal. R2C Group has been among the top five marketing firms every year since 2001. “We built R2C group around client needs – which means our success is tied together with our clients year after year. After 10-plus years at the top, we know we have a winning formula,” said Michelle Cardinal, R2C Group CEO and co-founder.

The Me-TV Network announces an affiliate agreement with WVEC, Norfolk, Va. (DMA # 44), which introduces the Belo Television Group to the classic TV network family. The station will launch Me-TV on Jan. 16, 2013, and be seen over the air on channel 13.3. The Me-TV Network clears more than 84 percent of the country, serving 139 affiliates.

Hyundai Motor America and Sirius XM Radio ink an agreement that extends SiriusXM’s relationship with Hyundai for three years, including a provision for further extension through August 2017.

About 13 percent of broadband customers don’t have pay-TV services. That equates to 11 million households, according to research firm The Diffusion Group in its newest report on over-the-top growth. That number of broadband-only subscribers should grow to 17.2 million in 2017, TDG says.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Long-Form Media Buyer - Media Stream Direct
Location: Sherman Oaks, CA
Posted: 12/17/12

Position: Director, Peer-to-Peer Fundraising Strategy & Management, Individual Giving - Save the Children
Location: Westport, CT
Posted: 12/16/12

Position: Chief Development Officer - Army Historical Foundation
Location: Arlington, VA
Posted: 12/14/12

View All Jobs

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