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Response This Week December 18, 2013

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18 Dec, 2013


Response Magazine December 2013

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Concepts TV Productions' Kristy Pinand-Dumpert Wins DRMA Member of the Year 
NEW YORK – Response Magazine and the Direct Response Marketing Alliance (DRMA) salute Kristy Pinand-Dumpert, vice president of sales and marketing for Boonton, N.J.-based Concepts TV Productions, as the 2013 DRMA Member of the Year.
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Aereo Welcomes Supreme Court Action  
LONG ISLAND CITY, N.Y. – Few companies like heading to court, but Aereo is welcoming it. Last week, it asked the Supreme Court to decide – once and for all – whether its service that streams over-the-air TV shows to paying subscribers' iPhones, iPads and other devices is legal.
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Marketers Moving Toward Digital Ads 
CAMBRIDGE, Mass. – Traditional marketing is looking over its shoulder as digital marketing gains serious ground, new research shows.
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Dynamic Duo for Cyber Monday: Mobile, Desktop 
RESTON, Va. – Mobile commerce sales accounted for nearly 21 percent of total Black Friday digital sales in the United States – or $314 million – and nearly 17 percent of Cyber Monday sales ($350 million), Internet research firm comScore Inc. reports.
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DirecTV Sees Bright Future with Addressable Ads 
EL SEGUNDO, Calif. – Paul Guyardo, executive vice president and chief revenue and marketing officer for DirecTV, said last week that DirecTV ad sales will grow up to 40 percent during the next four years.
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The Response team wishes you and yours a very happy holiday season and all the best in 2014. Response This Week will return on Jan. 8, 2014.

InfoTech releases a new version of the Media Management System (MMS ver. 2014), its Web?based solution for direct response campaign management, that includes several features including an upgraded integration with QuickBooks, a new module for print media allows buyers to place print buys separately from broadcast media, an advanced mechanism for importing media buys from third?party sources reduces mistakes and much more.

A+E Networks plans to rebrand its Bio channel as FYI, a lifestyle network in the summer of 2014. The new network, which will be available in nearly 70 million homes, will be overseen by Jana Bennett, who joined the company earlier this year and is president of LMN, and is expected to be built around some of the real estate shows now appearing on A&E Network.

Twitter enters into a multi-year licensing agreement with Pitney Bowes to tap its location data for mobile services. The company will use the Location Intelligence technology to support location sharing in tweets, but it also could help more accurately target ads, tweets and locations on maps.

Messaging app Line announces a partnership with all-in-one E-commerce logistics firm aCommerce and L’Oreal’s Maybelline New York to bring the cosmetic brand’s newest product to Thailand. With this partnership, Line users will get access to an exclusive flash sale on the platform Dec. 16-20. Users who buy this not-yet-disclosed product within the promotional period will be the first to own it before its official release next year.

E.W. Scripps Co. is buying mobile-focused video news network Newsy for $35 million in cash. Per the acquisition, which is expected to close on Jan. 1, Newsy will be operated as a wholly owned subsidiary of Scripps. Newsy’s 35 full-time employees, as well as its part-time employees, are all expected to keep their jobs.

The total number of digital magazines downloaded every week has increased almost sevenfold from 300,000 per week in fourth-quarter 2011 to around 2 million per week presently, according to new figures from Adobe, whose Digital Publishing Suite powers around 80 percent of all digital magazine editions tracked by the Alliance for Audited Media.

With more advertisers now willing to pay for C7 – the viewing of TV shows seven days after first airing – CBS CEO Les Moonves predicts the ad payment window will be extended even further, for every viewer watching “via digital video recorders, video-on-demand and online streaming,” writes Ryan Faughnder.

Snapchat secures another $50 million in funding for its rapidly growing photo- and video-based mobile messaging service. In the past two years, Snapchat has become popular among younger users who have embraced its defining feature-photos and videos that vanish quickly after being shared.

Facebook is the most trusted online platform for product reviews and recommendations – beating out blogs, retail Web sites, Pinterest, YouTube, Twitter and Google+, according to The Social Recommendation Index, sponsored by Social Media Link.

Netflix says that among the viewers who stream at least one TV show per week, 61 percent also binge on TV shows regularly. Among those who stream multiple episodes of a TV series, 38 percent do it as a solo event.

Google is facing ire from marketers over Gmail Tabs, an inbox-sorting tool that removes marketing messages from users’ primary in-boxes and files them in a “Promotions” tab. “It’s a real concern,” says Barry Abel, senior vice president at Message Systems.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Senior Vice President, Business Development — Company CONFIDENTIAL
Location: Southern California
Posted: 11/11/13

Position: Business Systems Analyst - University of California, Berkeley
Location: Berkeley, Calif.
Posted: 11/7/13

Position: Assistant Director, Direct Response Marketing - University of California, Berkeley
Location: Berkeley, Calif.
Posted: 11/6/13

View All Jobs

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