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Response This Week December 17, 2014

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17 Dec, 2016



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Cannella Response Television’s Rob Medved Wins DRMA Member of the Year 
NEW YORK — Response Magazine and the Direct Response Marketing Alliance (DRMA) salute Rob Medved, CEO of Burlington, Wis.-based Cannella Response Television, as the 2014 DRMA Member of the Year.
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DMA Survey: Half of Marketers Seeing ROI on Data Investments 
OMAHA, Neb. – Almost half of marketers have started seeing a return on the data-related investments they’ve made during the past few years, according to a survey conducted at the Direct Marketing Association (DMA) annual conference.
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Cable Risks Losing Market Share Without à la Carte Offering 
SEATTLE – Consumers continue to push for cable TV providers to offer à la carte programming.
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Survey: 70 Percent of Marketers Increased Digital Ad Spend in 2014 
NEW YORK – Chief marketing officers are spending more on digital media for branding vs. direct response, according to a new research from Nielsen and the CMO Council.
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Bots Could Cost Marketers $6.3 Billion in 2015 
NEW YORK – Advertisers could lose $6.3 billion to bots in 2015 if current fraud rates continue, says new research from the Association of National Advertisers (ANA) and White Ops, an ad fraud detection firm.
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Response This Week will be on hiatus for the next two weeks. Our next regular issue will deliver on Wednesday, Jan. 7, 2015. We wish you and yours the happiest of holiday seasons and all the best in the New Year.

Listen Up Español, a bilingual call center, handled all live donation calls in English and Spanish for the 2014 Teleton USA live fundraiser on Dec. 12-14.

Collette Liantonio, president of Concepts TV Productions and a member of the Direct Response Hall of Fame, was recently featured in a women-in-business Q&A feature in The Huffington Post

ICTV Brands names Mercury Media veteran Nikki Kearney its new vice president of marketing. Kearney is responsible for developing and implementing strategic marketing campaigns across all products and media channels, along with managing media operations across multiple agencies.

Extreme Reach Inc., a TV and digital video ad delivery and measurement company, and Nielsen announce an agreement that lets Extreme Reach provide automated Nielsen encoding of all TV commercials distributed for all Extreme Reach and Nielsen clients. With the encoding, Nielsen TV and Online Campaign RatingsTM data will be integrated and automatically presented within the Extreme Reach Convergence Dashboard, which presents advertisers with a view of their TV and digital video campaign results together in real-time.

Brand New Media, a digital media and content marketing company, and broadcast network TV5 partner to launch 4ME, a multi-channel Internet TV network in the Philippines that will go live in February 2015. It’ll feature original content covering food, health, fashion, tech, comedy, travel, home, entertainment, celebrity, sport, outdoor adventure and music.

Prolongz, the all-natural, FDA-registered, over-the-counter homeopathic drug that helps prevent premature ejaculation, ranked No. 1 in the personal care category from July through September 2014 by the Jordan Whitney Greensheet.

Brand name beer makers poured more than $23 million into YouTube during the past 12 months to compete with craft brewers, according to a new report from Strike Social. Bud Light had the most YouTube views at 120 million; Budweiser achieved the highest level of engagement, 57.2 million earned views on 106 million total views. Bud Light had 15.4 million earned views for its YouTube videos.

A federal judge rejects Yahoo's argument that it's entitled to prevail before trial in a potential class-action lawsuit alleging that it sent consumers unsolicited SMS messages. The lawsuit – one of a few SMS-related cases against Yahoo – centers on a Yahoo Messenger feature that converts instant messages into text messages.

New research from AYTM, a company that makes a connected-card platform, says that while 52 percent of smartphone owners like the idea of having new mobile payment options for in-store shopping, fewer than a third (31 percent) plan to use them for holiday shopping. Smartphone owners still use credit and debit cards, with most (70 percent) preferring them over mobile payments.

MasterCard is turning its credit cards into mobile devices, with an array of interactive functions that include buttons, LEDs and digital displays. The cards give user the ability to switch between credit and debit, choose loyalty programs, and use different currencies for international travel. Security features include keypad codes to unlock cards and a magnetic stripe that can “rewrite” itself between uses.

Social media may be addictive. A new study from the University at Albany-SUNY surveyed 292 undergraduates considered to be active users of social media using criteria similar to those used to diagnose alcoholism. Roughly 10 percent displayed behaviors matching the profile of “disordered social networking use,” including irritability when unable to access Facebook, cravings to use the social network, and increasing usage as time went on.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Specialized Products Business Manager - American Speech-Language-Hearing Association
Location: Rockville, Md.
Posted: 12/1/14

Position: Director of Events and Coaching - Glazer-Kennedy Insider's Circle (GKIC)
Location: Chicago
Posted: 11/26/14

Position: Director, Direct Response Marketing - Actegy Health
Location: Indianapolis
Posted: 11/19/14

View All Jobs:
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