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Response This Week December 16, 2015

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16 Dec, 2015

DIGITAL EDITION

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INDUSTRY NEWS
Omni Direct's Denira Borrero Wins DRMA Member of the Year 
NEW YORK – Response Magazine and the DRMA – the alliance for performance-based marketers – salute Denira Borrero, COO of Miami-based Omni Direct, as the 2015 DRMA Member of the Year.
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FanDuel, DraftKings Operating In New York – For Now 
ALBANY, N.Y. – At press time Tuesday morning, FanDuel and DraftKings are … back in business in New York through the end of 2015.
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Analyst: Broadband Market Reaching Saturation 
NEW YORK – Even though the broadband market is coming off a record third quarter -adding 790,000 subscribers nationally – one analyst says cable operators should temper any excitement about future growth.
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Agencies Expect 4-Plus Percent Global Ad Growth 
NEW YORK – The Summer Olympics and U.S. elections will help ad spending grow by more than 4 percent in 2016 according to forecasts from ZenithOptimedia, GroupM, and Magna Global.
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Companies Write Congress: 'Keep Net Neutrality Rules' 
WASHINGTON – Several Web companies have written to federal lawmakers asking them to abandon efforts to gut net neutrality rules.
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NEWS CORNER

BlueSnap, a global payments technology company, hires three executives: Scott Fitzgerald, Bob Botelle, and Scott Conti. All will work from the company’s headquarters in Waltham, Mass.

Concepts TV Production is prepping to move into its new home – a 10,000-square-foot space complete with shooting studio, post-production editing suites, and production offices. Staff will move in during summer 2016.

MMSI Marketing & Media Services celebrates its 30th anniversary. MMSI, which is owned by R2C Group, combines the power of DRTV with pay-for-performance to minimize risk and maximize efficiency.

Dial800 is named one of the “Nation’s Best and Brightest Companies to Work for®” in 2015 by the National Association for Business Resources (NABR).

TheBlaze Inc. and Verizon FiOS enter into a multi-year carriage agreement for TheBlaze TV. FiOS customers can now enjoy TheBlaze TV, a unique destination for news, information, and entertainment programming.

In the wake of a Federal Communications Commission (FCC) ruling clearing the way for texting in limited commercial uses, Tennessee-based GetStiki.com is gearing up to offer direct response marketers a fully compliant, performance-based texting response channel, dubbed “Text to TODAY.” While the ruling does not allow for unsolicited texting at any time or subject matter, businesses can respond to consumer-initiated texts without requiring a separate opt-in.

Stephen Quinn, Walmart's CMO for the U.S., and a 10-year veteran of the company, plans to step down in January. Walmart will hire former Target chief marketer Michael Francis as a consultant and possibly to work with a successor. Francis was Target's CMO for 26 years, until 2011, when he took the top job at JCPenney. Most recently, he was CMO of Dreamworks Animation.

A Forrester report projects that programmatic adoption will ‘skyrocket’ in Europe, with the share of online display ads that are traded programmatically jumping from 37.5 percent in 2015 to 61 percent in 2020. And by the end of 2020, more than half of video advertising revenue will be sold and executed programmatically, Marketing Week reports.

Scripps Networks Interactive launches a new unit to create digital material for advertisers. Scripps Lifestyle Studios will develop experiences across social media, apps, websites, and third-party digital media outlets. Burton Jablin, COO, Scripps Networks Interactive, says the unit will let the company “achieve significant additional scale across all digital platforms, and build on our leadership position in lifestyle content. The linear content we produce across our television networks is an essential element of the media plans of brands that want to reach large upscale adult audiences.”

Turner Broadcasting realigns its ad sales unit, which includes a new “Client Strategy & Ad Innovation” unit, with two teams. One, “Ad Innovation and Programmatic Solutions,” is aimed at developing new capabilities built around audience targeting and return-on-investment guarantees. The second, “Client Strategy & Development,” will focus on developing insight-led sales initiatives for clients.

Adobe Digital reports TV Everywhere apps climbed 102 percent in September 2015 versus September 2014. But new users of TV Everywhere have only inched up 8 percent in that period. Adobe Digital says that in the third quarter, TV Everywhere had a 13.6-percent share of monthly pay TV viewers – up slightly from the 12.8-percent share in the second quarter. A year ago in the third quarter, share was 12.6 percent.

TiVo Research and RealityMine partner with NBCUniversal to offer single-sourced, cross-platform measurement for the 2016 Summer Olympics. The companies say the initiative will enable NBCUniversal to improve cross-platform measurement of TV, mobile, and digital platforms to better understand consumer consumption.

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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Direct Response Marketing Manager - Modis
Location: Oakland, Calif.
Posted: 11/26/15
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Position: Membership Director - American Nurses Association
Location: Silver Spring, Md.
Posted: 11/20/15
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Position: IS Data Analyst - Brigham and Women's Hospital
Location: Boston
Posted: 11/2/15
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