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Response This Week December 14, 2016

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14 Dec, 2017

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PARTNER SOLUTIONS
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INDUSTRY NEWS
Regulatory Landscape Expected to Shift Under Trump 
WASHINGTON – Net neutrality rules may be history when President-elect Donald Trump takes office. The two Republicans on the Federal Communications Commission (FCC) have said they’ll overturn the rules after Trump takes the oath of office.
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AT&T’s Stephenson to Senate: Merger Will ‘Disrupt the Current Model’ 
WASHINGTON – AT&T CEO Randall Stephenson told the Senate Judiciary Committee’s antitrust subcommittee that AT&T’s merger with Time Warner would allow consumers to more easily watch paid TV on devices of their choosing.
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Study: 59% More Likely to Buy From Brands Featured in Native Ads 
NEW YORK – A new study on how consumers identify and perceive native content says 59 percent of consumers who were interested in a native ad claimed they were more likely to purchase from that brand as a result. However, the same study found that 54 percent have felt deceived by native advertising in the past. And 44 percent were not able to correctly identify the sponsor of the native ad they read.
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Targeted TV Advertising Moving Forward 
NEW YORK – Writing for MediaPost News, John Motavalli – author of “Bamboozled at the Revolution,” a book on the internet’s role with major media – says the ad industry may be getting ahead of itself in expecting large growth for programmatic TV advertising.
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FTC: Smart TVs Raising Privacy Concerns  
WASHINGTON – A privacy expert told a conference last week TV viewers “don’t expect their TVs to be recording their viewing habits,” and that he doubts industry groups could address privacy concerns through self-regulatory codes.
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NEWS CORNER

a2b Fulfillment hires Tracee Branch as human resources manager. Branch has worked at The Ritz-Carlton Reynolds (Lake Oconee), Reynolds Lake Oconee, and at The Center for Disease Control and Prevention. 

Icon Media Direct, a direct response advertising agency, hires Charles Serian as the company’s senior vice president of information technology to lead the company’s tech team and expand its in-house attribution platform to fuel both TV and digital growth. 

Orderwave, a software-as-a-service order management solution for multi-channel and high volume selling, processes and systematically manages 17 percent more orders this season. 

Media companies Turner and Snapchat expand their partnership for new content creation, distribution, and advertising models targeted to millennials. The deal grows Turner’s efforts on Snapchat’s digital Discover Channels, which include content from CNN and Turner’s digital sports content platform, “Bleacher Report.” Turner will develop original shows with Snapchat from its TV series and brands, such as TBS, Adult Swim, truTV, Great Big Story, and Super Deluxe. Turner says it reaches more than 75 percent of millennials each month.

comScore reports holiday season U.S. retail e-commerce spending from desktop computers for the first 34 days of the November-December 2016 holiday season hit $38 billion, a 12-percent increase versus the corresponding days last year.

Retail advisory firm HRC says sales and coupons are more influential than any other tactic in motivating a consumer’s decision to enter a store this holiday season. Nearly 90 percent of consumers said deep discounts (which includes coupons) are a key determinant of what stores they will visit for holiday shopping this year. 

Security rating firm SecurityScoreboard’s study, “2016 Biggest Holiday Retailers Cybersecurity Report,” finds that nearly 80 percent of retailers may not be using intrusion detection or prevention systems to monitor all traffic within the cardholder data environment, and as of October 2016, 83 percent of retailers had unpatched vulnerabilities. 

A new global study from Sitecore says most marketing and IT decision makers understand the importance of online commerce but don’t feel fully prepared for driving the growth in the channel globally. While 42 percent of an organization’s total sales have come from online channels in the past year, only 14 percent of the online sales budget is dedicated to managing the digital consumer experience, the study said. 

RetailNext is predicting this is how holiday shopping’s biggest sales days will play out: 1. Friday, Dec. 23; 2. Saturday, Dec. 17; 3. Black Friday, Nov. 25; 4. Thursday, Dec. 22; 5. Wednesday, Dec. 21; 6. Sunday, Dec. 18; 7. Saturday, Dec. 24; 8. Saturday, Dec. 10; 9. Friday, Dec. 16; 10. Saturday, Dec. 3. 

Analyzing Twitter TV-related social media activity for October 2016, Nielsen says that total TV social media engagement – retweets, replies, and shares – for “organic” content, tweets authored by TV viewers/audiences, accounted for 81 percent of all social media engagement for TV shows. Just 19 percent came from network-owned or directed tweets. 

Facebook invites app marketers to use dynamic ads to drive installs. The social giant is promising to help marketers target consumers who are more likely to install their app, including those who recently browsed their products. Facebook is also offering ”app event optimization” to help brands identify customers who are more likely to take high-value actions after downloading an app, like booking a trip or making a purchase.

The Association of National Advertisers (ANA) names transparency as the “marketing word” of 2016. The group surveyed its members online, asking them to vote from a list of finalists prepared by its staff. A total of 267 members participated. Other words in the race were: customer experience, content marketing, influencer, and programmatic.

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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Account Executive - Consumer Attorney Marketing Group (CAMG)
Location: Woodland Hills, Calif.
Posted: 11/25/16
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Position: Assistant Director of Annual Giving - Virginia Tech University
Location: Blacksburg, Va.
Posted: 11/23/16
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Position: Associate Director of Development - Johns Hopkins University
Location: Baltimore
Posted: 11/23/16
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