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Response This Week Dec. 21, 2011

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21 Dec, 2011


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FCC Orders Commercials Take it Down a Notch 
The Federal Communications Commission (FCC) last week passed the Commercial Advertisement Loudness Mitigation Act (CALM), requiring that all commercials be kept at the same volume as the television programs they accompany.
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FDA Targets 'Misleading' Lap-Band Advertising 
The U.S. Food and Drug Administration (FDA) has taken action against 1-800-GET-THIN LLC, as well as eight surgical centers in California, for what they say is misleading advertising of the Lap-Band.
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Holiday Spending Online Continues to Boost Market 
As the holiday season continues, online consumers continue to spend more, providing the retail E-commerce space with a much-needed boost, according the most recent data.
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MMA Issues Standardized Mobile Ad Sizes 
The Mobile Marketing Association (MMA) released the MMA Universal Mobile Ad Package v.2.0, a set of mobile ad guidelines created to make it easier to buy, sell and create mobile ads for feature and smart phones, as well as tablets.
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Double the Exposure, Double the Brand Recall 
As more studies increasingly show that consumers are absorbing multiple forms of media simultaneously, traditional and new media ads are also beginning to complement each other for brands keen to all formats, data suggests.
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Job Board


There will be no edition of Response This Week during the week of Dec. 26. We will return Jan. 4, 2012. The Response group wishes everyone a happy holiday season and a great New Year!

Hearthware Inc. announces that its NuWave Precision Induction Cooktop was selected as a finalist in the Countertop Cooking & Beverage Appliances category in the 2012 Housewares Design Awards.

As Seen On TV Inc., the parent company of direct response marketing company TVGoods Inc., announces that chairman and founder Kevin Harrington was featured on ABC’s “The View” during a segment on As Seen On TV products. View a video clip here.

Surging Media Group announces it has won a Davey Award and Accolade Award for its long-form show, “FoodSaver System.”

LocalResponse opens a new office in Chicago and is considering plans for a California office in the future.

Améredia, a San Francisco-based multicultural marketing agency, announces it has been recognized as Supplier of the Year by an affiliate of the Minority Supplier Development Council.

Digital marketing agency Critical Mass announces it is officially the agency of record for Santa Claus himself, handling product development, E-commerce, social media, E-mail, mobile and content development.

Online retailer launches Zappos Now, a digital catalog and lifestyle magazine app.

CX Inc., a cloud storage and data file management system, hires Keith Pardy as its new chief marketing officer.

Time Warner hires online advertising executive Laura Lang to run its magazine division.

LiveIntent, which provides a real-time ad platform for E-mail, adds John Beck as its new vice president of publisher development, Rob Adler as national sales director and David Katz as director of business development.

HP and Hearst Magazines announce their first venture into fully personalized advertising content in a magazine, managed by Strategic Content Imaging Inc. and launched as part of the November issue of Popular Mechanics, aimed at creating more effective and measurable marketing campaigns.

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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Senior Direct Response Copywriter, Beachbody LLC
Location: Santa Monica, CA
Posted: 12/14/11

Position: Financial Marketing Communications Manager, SWIFT USA
Location: New York, NY
Posted: 11/21/11

Position: Managers, Call Center Managers
Location: Las Vegas, NV
Posted: 11/11/11

View All Jobs

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