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Response This Week August 6, 2014

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6 Aug, 2014



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Renker Headlines 'Titans of Direct Response' Event, Sept. 11-12 
STAMFORD, Conn. – The direct, digital and data-driven marketing space welcomes a new event to its landscape next month and, based on the names involved, it's a whopper. The Titans of Direct Response — featuring speakers like DR Hall of Famer Greg Renker, Joe Sugarman of Blublocker sunglasses fame, and "No B.S." series author Dan Kennedy — is slated for Sept. 11-12 at the Stamford Marriott. VIP events will also occur on Sept. 10 and Sept. 13.
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Smartphones, Beacons Changing the In-store Landscape 
NEW YORK – A new report from the Business Insider Intelligence predicts that by 2015, 30,000 beacons will be active in the U.S. – and about 80 percent of them will be in retail stores.
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AT&T Technology Targets Mobile Customers 
NEW YORK – AT&T is pitching media buyers a new targeted advertising platform that uses data it collects from the homes of U-verse TV subscribers, mobile phone customers and Internet customers, along with third-party data.
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Buying Ads on Smart TV Not Catching On 
NEW YORK – Even though connected TV (Internet-enabled) is growing and offers unique potential for ads, eMarketer reports 60 percent of media buyers don't know how to buy ads on such TVs or a TV connected to a streaming device like Roku.
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Mobile Streaming Helping TV Business 
NEW YORK – It turns out digital video viewing on mobile devices has actually helped the traditional TV business instead of hurting it.
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NEW a2b 468 7-23-14

Optimal Payments, a global online payments and risk management provider, completes its acquisition of all of the partnership interests of California-based payment processing entity TK Global Partners LP (Meritus Payment Solutions).

DRTV agency Media Design Group contends it has become the first agency to use a cloud-based analytics infrastructure.

Integrated marketing firm Marketing Maven becomes certified by the Small Business Administration (SBA) 8(a) business development program that assists socially and economically disadvantaged entrepreneurs in gaining access to federal government contracts.

Boston-based technology and consulting firm Across Platforms joins the Reference Design Kit community that offers a common software framework for set-top boxes.

Stephanie Mitchko-Beale joins Cross MediaWorks as chief technology officer.

Mobile ad firm Medialets launches Servo Total Attribution, a new technology that measures all mobile ad conversions that occur on mobile apps or the mobile web. “The product is geared toward agencies and brands direct,” Eric Litman, CEO of Medialets, tells Real-Time Daily.

RTL Group, a European media company, will buy a majority stake in SpotXchange, a supply-side platform for programmatic video advertising. RTL is acquiring a 65-percent majority stake in SpotXchange for $144 million, with the opportunity to acquire the remaining shares in the future.

Nielsen second-quarter revenues climbed 15 percent to $1.59 billion, beating expectations.

Yelp reports a 61-percent gain in revenue in the second quarter, while also posting a profit for the first time. Revenue for the local ratings-and-reviews site increased to $88.8 million from $55 million in the year-earlier period.

Zappos reportedly tests a new mobile personal shopping assistant called “AskZappos” that lets mobile shoppers send images and then locates the desired products as well as other recommended items on the site. Customers can send requests for information through channels including Instagram, text and E-mail.

New data from IDC shows that Apple’s once dominant tablet is falling victim to the sheer number of choices in that category. The company shipped 9.3 percent fewer tablets during the second quarter, meaning Apple now has a 27-percent market share in tablets, down from 33 percent in the second quarter of 2013, IDC says.

Google is adding ratings to its “product listing” ads, which, as The Wall Street Journal reports, “are used by merchants to sell everything from juicers to microwaves to flat-screen TVs via Google search pages.” The rating system is based on aggregated rating and review data from multiple sources, according to Google. WSJ sees the move as part of broad attack on E-commerce giant Amazon.



eTail East 2014
August 11-14, 2014 | Philadelphia
More On Event

NACDS Total Store Expo 2014
August 23-26, 2014 | Boston
More On Event

The Titans of Direct Response
September 11-12, 2014 | Stamford, Conn.
More On Event

DRMA Marketer of the Year Award Event
September 17, 2014 | Las Vegas
More On Event

View All Events


Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Associate Director of Annual Giving, Direct Mail Marketing and Operations - Georgetown University
Location: Washington, DC
Posted: 7/27/14

Position: Senior Brand Associate, Business Development - Capital One
Location: Richmond, Va.
Posted: 7/11/14

Position: Senior Direct Response Marketing Manager - NetSpend
Location: San Mateo, Calif.
Posted: 7/10/14


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