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Response This Week August 5, 2015

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5 Aug, 2017



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Madison Ave. Moves $2 Billion From Traditional Media 
NEW YORK – Madison Avenue boosted its spending in digital media by $3 billion during a nine-month period ending with June 2015 – the so-called “broadcast year.” when TV networks and stations typically account for their ad revenues, according to Standard Media Index.
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Mobile Payments Could Rise Due to EMV 
NEW YORK – Mobile payments could get a shot in the arm with the new liability standard EMV (Europay, MasterCard and Visa), but the lack of adoption by businesses could cause a delay.
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Streaming TV Viewing Tops One-Quarter of Time Spent Watching Programming 
NEW YORK – Digital streaming now represents more than one-quarter of time spent watching TV, according to GfK MRI.
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TV Everywhere Viewing Up, but Still Tough to Access 
LOS ANGELES – Cable and satellite companies have done a poor job of rolling out TV Everywhere (TVE) streaming, according to Adobe.
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AT&T: FCC Should ‘Recognize Its Error’ Over Throttling 
WASHINGTON – AT&T says in a recent regulatory filling that the Federal Communications Commission’s (FCC) attempt to sanction it for its mobile throttling policies is “unjustifiable and unsustainable.”
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NEW a2b 468 8-5-15

Hawthorne Direct CEO and Owner Jessica Hawthorne-Castro receives the Marketing EDGE Rising Star award, recognizing young professionals with a strong record of giving back through education and mentoring while achieving a high level of corporate success.

Visaya Knowledge Process Outsourcing Corporation expands its Philippine-based contact center service delivery and back-office solutions for the direct response industry by adding new capacity to more than double its size.

4C, a data science software company that empowers advertising, acquires Teletrax from Civolution to create a platform for social and television advertising. 4C says Teletrax’s TV analytics and TV-synced ad capabilities will complement 4C’s social advertising and TV measurement and planning software.

Horizon Media introduces HorizonAdvanced, a new unit designed as a centralized vetting process to identify the value of new non-traditional TV platforms. Horizon said it will integrate its television innovation efforts with its national television activation team to spearhead innovation in the areas of advanced, programmatic and addressable TV buying.

AT&T has merged DirecTV Advertising Sales into the AT&T AdWorks business, under AdWorks president Rick Welday. AdWorks now offers AddressablePlus, which combines DirecTV’s addressability (12 million homes) with the targeting approach of AT&T’s TV Blueprint, reaching 70 million homes when other existing affiliated pay-TV providers are included. is reportedly trying to bring a drive-through grocery store to Sunnyvale, Calif. Users would select groceries online, then pick them up at the new location.

Time Inc. announces the expansion of its “programmatic print” offering by introducing a dozen new audience categories that can be targeted via print advertising. Among Time’s new categories are beauty, family, travelers, fashion followers, foodies, health-conscious, influentials, moms, pets, tech savvy, sports enthusiasts and more.

TubeMogul, a programmatic ad tech company, expands its portfolio by adding display advertising support to its platform.

Forbes Media is expanding its pioneering BrandVoice native advertising service with a new offering called “Special Features,” which allows advertisers to create their own custom-designed, interactive feature pages.

AudienceScience, a demand-side platform that services brands and marketers directly, announces a new cross-device targeting technology called “Signature” that can assign a unique “signature” to anonymous users. Marketers can then target those signatures across devices to connect with the same consumer on a regular basis.

NBCUniversal is set to invest $250 million in the digital start-up BuzzFeed, which is known for its of-the-moment quizzes and listicles – and some journalism. NBCUniversal also is in talks to invest an unknown sum in Vox Media, the home of online destinations such as sports-minded SB Nation, tech site The Verge and news site

Arris, a telecom equipment company, finds that daily mobile TV consumption has risen from 9 percent of respondents in 2014, to 15 percent in 2015. About 60 percent of people now watch TV on their mobile devices at some point when out of the home. Mobile TV viewing grew the most in the 65-plus age group – 11 percent.



eTail East 2015
August 10-13, 2015 | Boston
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NACDS Total Store Expo 2015
August 22-25, 2015 | Denver
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LeadsCon New York 2015
August 25-26, 2015 | New York
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DRMA Marketer of the Year Event
October 7, 2015 | Las Vegas
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Campaign Marketing Manager - General Electric
Location: San Francisco
Posted: 7/26/15

Position: Marketing and Advertising Assistant - American Academy of Physicians' Assistants
Location: Alexandria, Va.
Posted: 7/24/15

Position: Director, User Experience - First Book
Location: Washington, D.C.
Posted: 7/16/15

View All Jobs:
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