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Response This Week August 31, 2016

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31 Aug, 2017



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Traditional Ads Slow in 2Q; Overall Ad Spend on Pace for Record 
NEW YORK – Traditional U.S. ads in second-quarter 2016 advertising rose 2.5 percent, slowing from the 4.3-percent gains registered in both fourth-quarter 2015 and first-quarter 2016, says MoffettNathanson Research.
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Retail Sales to Rise 6% in ’16; Online May See Best Holiday in 5 Years 
NEW YORK – Total retail sales across the globe will top $22 trillion in 2016, a 6-percent jump from the previous year, says eMarketer in its new report, “Worldwide Retail Ecommerce Sales: The eMarketer Forecast for 2016.”
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Report of Possible GfK Sale Shakes Media Research Industry 
NUREMBERG, Germany – A report that GfK, the parent of Mediamark Research Inc. (MRI), a provider of media-planning research data in the U.S. marketplace, was up for sale sent the industry in a tizzy last week.
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FTC Chair: Respect Consumers' Wishes 
ASPEN, Colo. – Federal Trade Commission (FTC) Chairwoman Edith Ramirez told online ad companies to respect consumers' wishes – even when consumers don't convey those wishes through the tools endorsed by the industry's self-regulatory groups.
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Privacy Advocates: WhatsApp Breaks Privacy Promise 
WASHINGTON – Privacy advocates are accusing WhatsApp of reneging on its promises that it would keep its stringent privacy practices in place.
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Sinclair Television Group partners with the first-ever 24-hour/seven-day science fiction digital broadcast network, COMET, to air episodes of the original “Mystery Science Theater 3000” from Shout! Factory. The classic Japanese “Godzilla” feature films are also on the roster of programming.

a2b Fulfillment sponsored the Aug. 20 edition of the Second Harvest Food Distribution in Greensboro, Ga. Held every third Saturday of the month, the event distributes food to needy families in Greene County, Ga. The Aug. 20 event distributed more than 8,500 lbs. of dry groceries and more than 5,000 lbs. of fresh produce to 237 families, representing 633 people.

Extreme Reach, a company that helps workflows for TV and video ads, partners with Samba TV, a provider of real-time TV audiences and media analytics, to eliminate several manual steps in advertising workflow and ensure more accuracy in reporting.

Video-on-demand (VOD) ad impressions are on pace to soar to $18 billion by the end of 2016 – up from 11.5 billion a year ago and 6.3 billion in 2014, says Canoe Ventures, the cable operator-owned ad-tech service for VOD national TV network ad inventory. To date, 9 billion VOD ad impressions have run in 2016 – 4.8 billion in the second quarter. Some 2,166 campaigns have run VOD advertising via pay TV providers – 78 percent of those campaigns from paid-advertising and 22 percent from networks' tune-in promo ads.

About a third of native ad placements fail to comply with federal disclosure guidelines, according to a new report from Polar, a native ad developer. The study analyzed 137 native placements across 65 publishers and found only 55 percent of them used the term “sponsored” and 4.5 percent used the term “advertisement,” adhering to Federal Trade Commission (FTC) guidelines that native ad placements are explicitly labeled as sponsored advertising content.

More U.S. households now have access to TV content than ever before, reports Nielsen. There will be 118.4 million TV homes in the U.S. for the 2016-17 season, which kicks off Sept. 19. That's a 2 million increase from the 116.4 million that Nielsen used during the past two television seasons.

In 2016, nearly 47 percent of the world’s population will use the internet regularly, while one-third will go online via mobile phone, eMarketer reports. The growing mobile internet user base will drive overall internet adoption, especially in emerging markets.

BuzzFeed says it will divide itself into two departments: BuzzFeed News and BuzzFeed Entertainment Group. In a memo to employees, CEO Jonah Peretti says the new structure will encourage multiple departments to work on video, instead of having just one dedicated video team.

Google Fiber is now signing up customers in Salt Lake City – the seventh metro area to receive Google's Gigabit Internet service. Gigabit Internet will cost $70 per month, and 100 Mbps service will cost $50 per month.

Snapchat asks a federal judge to send a biometrics-privacy lawsuit against the company to arbitration. Snapchat says plaintiffs Jose Luis Martinez and Malcolm Neal, both Illinois residents, agreed to Snapchat's terms of service – including a requirement that all disputes be settled through arbitration.

Jivox introduces a new way for marketers to build and deliver targeted video ad campaigns that are customized to individuals. Marketers can create personalized video ads that can be created on the fly depending on which data triggers are used.

Nearly half of U.S. internet users prefer receiving loyalty-related messages from brands via SMS, says mobile marketing company 3Cinteractive, which surveyed 3,500 U.S. internet users. More than twice as many internet users preferred SMS to e-mail, and the same was true for app notifications.



DRMA Marketer of the Year Event
Sept. 14, 2016 | Las Vegas
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DRMA Winter Bash
Dec. 6, 2016 | New York
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ALSO COMING SOON: Annual Summit 2016
Sept. 26-28, 2016 | Dallas
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&THEN: DMA 2016
Oct. 16-18, 2016 | Los Angeles
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: TV Ad Sales Manager - Continuum Media
Location: New York
Posted: 8/11/16

Position: Account Executive - Consumer Attorney Marketing Group (CAMG)
Location: Woodland Hills, Calif.
Posted: 8/1/16

Position: Chief Marketing Officer - Company Unlisted
Location: Southern California
Posted: 8/1/16

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