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Response This Week August 30, 2017

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30 Aug, 2017



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3 Nominees Ascend the DRMA Marketer of the Year Medal Stand 
IRVINE, Calif. – The DRMA – the alliance for media, technology, and commerce – and Response Magazine are proud to announce three nominees for the Ninth Annual DRMA Marketer of the Year Award.
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FCC Says It Will Release Net Neutrality Complaints After Pleas From Advocates 
WASHINGTON – The Federal Communications Commission (FCC) says it will release the text of 47,000 net neutrality complaints before going through with Chairman Ajit Pai’s plan to eliminate net neutrality rules.
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Ooyala: New OTT Platforms Make Many Mistakes 
SAN JOSE, Calif. – A new white paper from video technology company Ooyala says despite the predicted growth of subscription video-on-demand (SVOD) platforms, they’re far from perfect.
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Snapchat May Add Scripted Shows By 2018; Wooing Social Influencers, Too 
LOS ANGELES – Snapchat will likely add scripted shows that last up to five minutes to its programming lineup by the end of this year, according to Nick Bell, the company’s vice president of content.
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Roku Remains Dominant Among Streaming Media Players 
LOS GATOS, Calif. – Streaming media player Roku continues to beat Google, Amazon, and Apple.
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Due to the Labor Day holiday, there will be no issue of Response This Week next week. The newsletter will return to your inbox on Sept. 13.

Global Mobility announces the Fourth Annual Friends of Mobility Gala, slated for Saturday, Sept. 30, 2017, at 6 p.m. at the Manhattan Country Club in Manhattan Beach, Calif. The event will feature music group The Spazmatics, The Rollettes wheelchair dance team, a silent auction, and more. Email for more information.

Media Analytics announces its SMARTview and SMARTlink measurement services, which measure census-level data of household viewing of direct response on TV screens, and analyze downstream consumer cross-screen behavior and engagement in real time.  

Hulu announces that Hulu Live TV is now available for Xbox 360. Hulu adds it will soon unify its two iOS apps into a single offering that includes the Live TV platform, which is is still in beta – though it is available for anyone to sign up.

Fantasy sports company FanDuel and its agency The Vault NYC launch a campaign to raise awareness with three 30-second spots that liken football game-day food dishes with the daily fantasy sports provider. The ads will run throughout the NFL season.

Pivotal Payments, a leading provider of technology-driven global payment processing solutions, announces that bankcard industry veteran Allan Lacoste has joined the company as vice president. Lacoste will manage the overall growth of Pivotal’s North American sales divisions.

For the upcoming TV season, Nielsen slightly raises estimates on the number of U.S. TV homes – by 1 percent. This bump from last year’s projection brings the total to 119.6 million TV homes for the 2017-2018 TV season. For the 2016-2017 TV season, Nielsen’s estimate was 118.4 million – an increase of 1.7 percent from the previous season.

Content discovery platform Taboola partners with Getty Images so clients can more easily pair images with content discovery campaigns. Taboola clients will automatically receive suggestions through Getty Images that relate to the page, product, or app they want to promote across the web. Marketers can then refine the image options by adding or removing keywords to generate more relevant suggestions.

Adobe Advertising Cloud expands its cross-channel advertising capabilities by adding digital audio advertising formats on desktop and mobile devices. Adobe will partner with Rubicon Project to enable advertisers to plan and buy media across digital audio environments.

Facebook, YouTube, Google, and GoDaddy are all moving to limit or remove hate speech, white supremacists, and neo-Nazis from their platforms. Facebook removed several groups and individuals from its service for what it calls violations of terms banning hate speech. ”It’s a disgrace that we still need to say that neo-Nazis and white supremacists are wrong,” Mark Zuckerberg wrote in a blog post.

Amazon Prime Video releases the schedule for the 11 NFL games (10 Thursday night matchups and one on Christmas Day) it will live stream for its subscribers this season.

A new survey from Splendid Communications says nearly half of social media users believe influencer and brand partnerships are inauthentic, and that influencers work with brands they don’t believe in. More than 60 percent admit they’ve unfollowed or considered unfollowing an influencer that promoted too many products. 

A study by Marketo says that while 82 percent of marketers believe they have a deep understanding of who they are trying to reach and 48 percent consider themselves innovative, only 23 percent of consumers think the same. A full 90 percent of marketers are prioritizing customer experience in a bid to boost demand and loyalty, but 67 percent of consumers see their engagements with brands as primarily transactional.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Email Marketing Manager - Cappex
Posted: 8/16/17

Position: Director, Annual Giving - Wisconsin Foundation and Alumni Association
Location: Madison, Wis.
Posted: 8/8/17

Position: Chief Marketing Officer - hireneXus
Location: West Palm Beach, Fla.
Posted: 8/7/17

View All Jobs:
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