In Response’s May issue, our annual Cable Network Directory did not include information from MeTV. Here is the network’s contact and demographic information, as well as a brief description:
26 N. Halsted St.
Chicago, IL 60661
Phone: (312) 705-2633
Fax: (312) 705-2620
Male/Female Viewer Percentage: 50/50
Average Viewer Age: 60
Average Viewer Income: $72,100
Total U.S. Households: 76 million
Offers Long-Form/Short-Form Media: No/Yes
MeTV is America’s No. 1 all-classic television network with an unrivaled library of the greatest shows in television history. MeTV is ”Memorable Entertainment Television,” delivering quality programming from the 1950s, 1960s, 1970s and 1980s that advertisers and audiences find timeless and engaging.
Joe Abruzzese, Discovery Communications’ ad sales chief, will retire at the end of the year, capping 46 years in the industry.
National Merchants Association appoints Brian Berkenbile to vice president of sales and customer service.
AdSupply, an ad format delivery company, partners with BidSwitch, a platform integration company. Barry Adams, BidSwitch’s vice president of commercial development, says, “AdSupply’s standard of providing quality ad tech and the guarantee of human viewability combined with the high standard of fraud prevention were key reasons BidSwitch selected AdSupply as a supply partner.”
The American Association of Advertising Agencies (4As) has rejected the guidelines issued in July by the ANA and Ebiquity on how to proceed in business relationships with media agencies. Instead, the 4As is urging its members to rely on the guidelines it issued earlier this year, which the ANA has rejected.
Global media company Matomy Media Group launches mtmy, a mobile-focused full-service ad agency to generate data on app-specific user behavior and apply these insights across multiple channels.
TapJoy, a mobile gaming ad platform, releases the findings of a study conducted with comScore that show TapJoy’s mobile rewarded ad product saw a 17-point lift in aided awareness and 23-point lift in mobile ad recall over the control groups. Rewarded ads have been shown to nearly double positive sentiment towards brands, according to a recent Forrester study.
Meredith’s TV stations post a 3.5-percent drop in non-political advertising revenue for its fiscal fourth-quarter period – with political advertising rising four times vs. a year ago. Nonpolitical advertising was at $90.3 million, with political advertising at $4.5 million.
Ad-tech firm GumGum launches AdBuilder, an online hub that enables marketers and agencies to customize, set up, edit, and implement in-image and in-screen ads.
A new survey from WinMagic says 23 percent of companies report that they stop a data breach every day.
Pandora partners with Moat, a provider of mobile in-app viewability measurement, to allow advertisers to buy 100 percent in-view impressions across mobile in-app and desktop inventory. Pandora is guaranteeing viewability and that advertisers can buy on viewable CPMs without wasting impressions.
eMarketer reports Android users, on average, touch their smartphone 2,617 times a day. More than half of active phone sessions used just one app.