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Response This Week August 28, 2013

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28 Aug, 2013


Response Magazine August 2013

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TV Still Tops for Media Buyers; Digital/Video Rising Fast 
CHICAGO – TV is still the most popular advertising tool for media buyers – but at its lowest level in three years – and digital is gaining fast, says a new survey from Strata, a media buying and selling software company.
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Media Growth Up, Cable Leads Drive 
NEW YORK – Total media growth in advertising revenue is up nearly 10 percent through the first six months of 2013 with national cable TV still commanding the highest share and healthy gains, says the Standard Media Index (SMI), which culls data from media agencies amounting to an estimated 60 percent of total agency spend.
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QVC Adds New Channel: QVC Plus 
WEST CHESTER, Pa. – Home shopping leader QVC added another channel last week – QVC Plus – which airs content from its main QVC network on a three-hour delay. The company says the new channel aims to maintain the QVC brand and television experience, including shows, exclusive products and program hosts.
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Postal Rate Increase Considered 
WASHINGTON – Marketers who use direct mail may need to revisit their 2014 budgets. The Affordable Mail Alliance claims the Postal Board of Governors will be considering an exigent rate increase in September.
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New York AG Gives Trump University an “F” for Fraud 
ALBANY, N.Y. – New York's attorney general Eric Schneiderman announced a $40 million lawsuit against Donald Trump Saturday, accusing him of helping run a phony university that promised students wealth but instead offered expensive and mostly useless seminars.
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I.Predictus, a big data platform company, launches its predictive media buying tool, B.E.S.T. (Buy. Evaluate. Sell. Test.) that translates big data into actionable insights without hardware used by traditional analytics tools. CEO Monica C. Smith says the I.Predictus Intelligent Palette, [IP]², promises to bring unprecedented intelligence, accountability and strategic insight to media buying decisions.

Dial800, a marketing optimization company, announces it has become a diamond sponsor of the Regional Hispanic Chamber of Commerce. Dial800 CEO Scott Richards says, "The best way for us to spread our message is to show genuine support through the chamber, and we do that not only financially, but by being active members that dedicate our time and expertise." Dial800 has also been named to the Inc. 5000 for 2013, the third consecutive year it has been recognized by the publication. The company has experienced an unprecedented three-year growth rate of 41 percent.

Inc. also ranks Blue Vase Marketing, a company that offers ccampaign management of direct response products, the No. 9 advertising and marketing company in Massachusetts and No. 1,736 overall on its Inc. 500|5000, a ranking of the nation’s fastest-growing private companies.

Marketsmith, a marketing firm that specializes in data science to drive business, also announces it has been ranked the 389th fastest growing businesses by Inc. on its annual list of the 500 fastest growing private companies in America. Corp., which offers automotive health diagnostic solutions, selects Cesari Direct Inc. as its new agency of record in North America. CarMD will partner with Cesari Direct in all aspects of the company’s direct marketing strategy and execution, including TV ad production and media buying, along with integration of Web, print, radio and social strategies.

Karen Wilson joins CPO Low as vice president of sales. CPO Low is a digital marketing company that generates incremental orders for clients at a fixed cost-per-order 20-percent less than their current TV media CPO – all on a cost-per-acquisition basis.

Ship-Right Solutions, a third-party logistics firm, announces a strategic relationship with Saddle Creek Logistics Services under which Ship-Right can fulfill their client’s domestic and international orders from Saddle Creek facilities throughout the United States. Drew Graham, Ship-Right president, says, “This gives us the added capacity and flexibility to better meet the growing demands of our client base.”

IMS/Media Analytics LLC, which offers direct response marketing research, monitoring and analytic reports, says its transformation from hard copy to digital is now complete. New reports will include: graphical-based dashboard, real-time validation; category trending; and a show scheduler along with “roll-out report,” a tool that can identify the long form campaigns that have the highest probability of achieving longer-term success.

Urban media company Radio One reports that total revenues increased 13 percent from $105.8 million in the second quarter of 2012 to $119.6 million in the second quarter of 2013, due to growth in the company's cable TV and Internet segments.

Apple is telling developers that they can no longer use behavioral targeting techniques to monetize apps aimed at children under 13. The company also is informing developers that children’s apps must now include privacy policies.

Facebook is reportedly developing its own PayPal-like payments service. “The product would allow any shopper who has previously provided Facebook with their credit card details to make purchases on partnering E-commerce mobile apps without entering billing information,” AllThingsD reports.

Viacom resolves a text-spam lawsuit by agreeing to pay $3,000 to Tennessee resident Eric Mock, who alleged that the media company sent her SMS ads promoting TV shows.



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September 25, 2013 | Las Vegas, NV
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September 24-26, 2013 | Las Vegas, NV
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Manager, Marketing Retention & Analytics - Comcast
Location: Manchester, N.H.

Position: Internet Acquisition Marketing Manager - North American Membership Group
Location: Minnetonka, Minn.
Posted: 7/26/13

Position: Class Giving Officer - University of California, Berkeley
Location: Berkeley, Calif.
Posted: 7/8/13

View All Jobs

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