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Response This Week August 27, 2014

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27 Aug, 2016

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INDUSTRY NEWS
FTC: Cleanup of Trudeau's $110 Million Pyramid Scheme Continues 
WASHINGTON – Here’s something else infamous infomercial pitchman Kevin Trudeau may not want you to know: the Federal Trade Commission (FTC) says while he was being investigated for false health and diet claims from one of his books, he had another scheme brewing.
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Wheeler Gets Earful on Muni-Broadband Power 
WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler is getting an earful from both sides of the political aisle on municipal broadband power. Wheeler has said he wants to nix laws that prevent cities from building their own broadband networks.
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Smartphone Couponers Redeeming in Stores 
AUSTIN, Texas – New research says 68 percent of consumers strongly believe that digital coupons have a positive impact on a retailer’s brand and that coupons generate loyalty.
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Consumer Voice Shaping Marketing Budgets; Programmatic Not So Much  
SAN JOSE, Calif. – The Chief Marketing Officer Council’s annual state of marketing global benchmark study is out – and despite all the talk about programmatic buying, marketers are apparently looking to put their money elsewhere during the next 12 months.
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Rentrak Gathering More Data From Set-Top Box Homes 
PORTLAND, Ore. – TV-media measurement company Rentrak reports that by the end of 2014, it will be collecting data from 26 million set-top box homes thanks to deals with DirecTV and Cox.
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NEW IFS 468 4-23

NEWS CORNER

Inc. Magazine ranked Blue Vase Marketing as the No. 17 advertising and marketing company in Massachusetts on its eighth annual ranking of the nation’s fastest-growing private companies. This is the second consecutive year that Blue Vase has made the list.

AdMore, an automated TV buying platform, joins forces with Turn, the marketing software and analytics platform, to provide inventory access for data-driven marketing campaigns from Turn’s customers.

Boston-based MOJO reports it has become the first major E-commerce solution to eliminate all transaction fees for clients. DNA Response Inc., a multi-channel commerce company, to manage its Amazon.com retail presence as an exclusive channel partner in North America.

JP Imbrogno becomes director of East Coast sales at The Band Inc., the national direct response advertising platform that is a division of Delivery Agent.

Invoca, a cloud-based inbound call marketing automation provider, places No. 376 in the latest to Inc. 500 list. The company also ranks No. 32 in the software category.

InterMedia Advertising is the new agency of record for 1-800-NO-CUFFS.

AOL’s new privacy policy says the company’s properties – including the recently acquired Gravity – will not honor the do-not-track requests users send through their browsers.

Programmatic video ad platform TubeMogul expands into Mexico and Brazil. Bernardo Toca will lead operations in Mexico and Adriano Hayashi heads the Brazil office.

E-commerce increased 10 percent while mobile commerce was up 47 percent in the second quarter compared to a year ago, according to new data from comScore. Tablets accounted for almost half of mobile commerce spending.

Comcast’s proposed $45 billion merger with Time Warner Cable gains support from a coalition of 52 mayors, who say the deal will boost broadband.

According to new research from Vibrant Media into the value consumers place on digital content, more consumers trust content from publications (35 percent) than from brands (33 percent). The data also finds that there are more consumers who distrust content from publications (18 percent) than there are who distrust content from brands (15.5 percent).

Netflix is now paying Time Warner extra fees to interconnect directly with its network to create better-quality streaming video.

UPCOMING DR EVENTS

COMING UP:

The Titans of Direct Response
September 11-12, 2014 | Stamford, Conn.
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DRMA Marketer of the Year Award Event
September 17, 2014 | Las Vegas
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Shop.org Annual Summit 2014
Sept. 29-Oct. 1, 2014 | Seattle
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View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Associate Director of Annual Giving, Direct Mail Marketing and Operations - Georgetown University
Location: Washington, DC
Posted: 7/27/14
View/Apply

Position: Senior Brand Associate, Business Development - Capital One
Location: Richmond, Va.
Posted: 7/11/14
View/Apply

Position: Senior Direct Response Marketing Manager - NetSpend
Location: San Mateo, Calif.
Posted: 7/10/14
View/Apply

 

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