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Response This Week August 26, 2015

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26 Aug, 2015

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INDUSTRY NEWS
Media Stocks Battered During 'Market Correction' 
NEW YORK – Media company stocks posted huge drops as Wall Street saw a three-day sell-off punctuated with an exclamation mark on Monday. The Dow Jones Industrial Average's 588-point drop on Monday added to a 358-point slip on Thursday, August 20, and a 551-point nosedive on Friday, August 21. This "market correction" (defined as a decline of 10 percent or more from a recent peak) left the Dow at its lowest point in 18 months.
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Media Planners: TV's Share of Ad Spend Dropping 
NEW YORK – More than half of media planners expect TV's share of ad spending to fall in the years to come, says a new survey from the Digital Place Based Advertising Association.
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Study: Pay TV Subs a Mix of Good and Bad 
DALLAS – Roughly 25 percent of consumers who subscribe to pay TV made changes to their subscriptions during the past year. Of that group, 11 percent cut or downgraded their packages – but 9 percent upgraded their subscriptions to include more channels, premium channels or some sort of new technology, like a DVR, says a new study from Parks Associates.
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Politics to Spur Digital Ad Dollar Boom in 2016 
WILLIAMSBURG, Va. – A new forecast says political digital advertising will break the billion-dollar mark for the first time in the 2016 presidential election year.
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TV Analytics Firm Taps DRTV to Market Itself 
PORTSMOUTH, N.H. – It may be the perfect example of a marketing-services company putting its money where its mouth is: Advertising Age is reporting that analytics firm C3Metrics is running DRTV ads on entertainment and sports programming. And it's working: the firm says it is winning attention from clients and new business.
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NEWS CORNER

The Seventh Annual Direct Response Marketing Alliance (DRMA) Marketer of the Year Award event is slated for Wednesday, Oct. 7, from 9 p.m.-midnight at Las Vegas’ legendary Drai’s Nightclub. The rooftop location at The Cromwell Las Vegas will welcome DRMA members and more as they salute the nominees and winner of the DRMA Marketer of the Year award, which will be announced during the networking event. RSVP today by clicking here: https://pages.questexweb.com/DRMA-MarketeroftheYear.html

Earlier that same evening, Extreme Reach Inc. (along with Nielsen) will host its annual Las Vegas cocktail party for clients and partners. Slated for 6-9 p.m. on Wednesday, Oct. 7, the event will take place at the Encore’s Surrender Nightclub.

Dial800 is named to the Inc. 5000 for the fifth consecutive year. The company provides advertisers with memorable toll-free numbers proven to increase inbound response by 25 percent or more. Dial800 routes those inbound calls and provides comprehensive call tracking and data intelligence that help marketers understand their overall campaign performance.

M2 Marketing and Management announces a partnership with Gibson Innovations to promote integrated fitness headphones and bridge the gap between music and fitness enthusiasts.

OpenJar Concepts Inc. promotes Mike Danbury to senior manager of partner logistics and strategies.

Stilson Productions announces a new documercial for its client IntelliBED, featuring an investigative-reporter format to position IntelliGEL technology as the only design to provide support and cushioning for pressure relief with non-toxic, hypoallergenic and antibacterial materials.

Stephen Pickens, vice president of partnership development at DRTV, digital media, and brand advertising agency Kre8 Media, will moderate a special discussion presented by MediaPost’s inaugural OMMA Attribution Event in New York on Sept. 29.

HBO Now, the premium programmer’s new standalone over-the-top OTT service, is now available on the Amazon Fire TV and Fire TV Stick, a debut that comes on the heels of its recent release on Amazon Fire tablets.

A study by Flagship Research shows 40.6 percent of e-mail users say that if they have the option of receiving e-mails less frequently from marketers/advertisers, they would be less likely to unsubscribe. Another 40.7 percent, however, said there is nothing an advertiser/marketer can do to stop them from unsubscribing.

Growth has slowed for both Facebook and Twitter in the U.S., at least in proportional terms, according to a new study from Pew Research Center. The proportion of U.S. online adults who use Facebook edged up from 71 percent in 2014 to 72 percent in 2015, Pew found; the last substantial increase was in 2012-2013, when the proportion increased from 67 percent to 71 percent.

Target Corp. exceeds Wall Street projections with net earnings of $753 million in its second quarter of fiscal 2015, a 221-percent increase from $234 million in the same period the prior fiscal year.

Sex sells, but apparently it only sells sex. A meta-analysis of 53 experiments involving nearly 8,500 participants from Ohio State University looked at sex and violence in advertisements. Participants in the experiments, published in late July by Psychological Bulletin, viewed brands that used sexual ads less favorably than brands that featured neutral ads.

UPCOMING DR EVENTS

COMING UP:

LeadsCon New York 2015
August 25-26, 2015 | New York
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&THEN: DMA 2015
October 4-6, 2015 | Boston
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Shop.org Annual Summit 2015
October 5-7, 2015 | Philadelphia
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DRMA Marketer of the Year Event
October 7, 2015 | Las Vegas
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View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Campaign Marketing Manager - General Electric
Location: San Francisco
Posted: 7/26/15
View/Apply

Position: Marketing and Advertising Assistant - American Academy of Physicians' Assistants
Location: Alexandria, Va.
Posted: 7/24/15
View/Apply

Position: Director, User Experience - First Book
Location: Washington, D.C.
Posted: 7/16/15
View/Apply

View All Jobs:
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