The Seventh Annual Direct Response Marketing Alliance (DRMA) Marketer of the Year Award event is slated for Wednesday, Oct. 7, from 9 p.m.-midnight at Las Vegas’ legendary Drai’s Nightclub. The rooftop location at The Cromwell Las Vegas will welcome DRMA members and more as they salute the nominees and winner of the DRMA Marketer of the Year award, which will be announced during the networking event. RSVP today by clicking here: https://pages.questexweb.com/DRMA-MarketeroftheYear.html
Earlier that same evening, Extreme Reach Inc. (along with Nielsen) will host its annual Las Vegas cocktail party for clients and partners. Slated for 6-9 p.m. on Wednesday, Oct. 7, the event will take place at the Encore’s Surrender Nightclub.
Dial800 is named to the Inc. 5000 for the fifth consecutive year. The company provides advertisers with memorable toll-free numbers proven to increase inbound response by 25 percent or more. Dial800 routes those inbound calls and provides comprehensive call tracking and data intelligence that help marketers understand their overall campaign performance.
M2 Marketing and Management announces a partnership with Gibson Innovations to promote integrated fitness headphones and bridge the gap between music and fitness enthusiasts.
OpenJar Concepts Inc. promotes Mike Danbury to senior manager of partner logistics and strategies.
Stilson Productions announces a new documercial for its client IntelliBED, featuring an investigative-reporter format to position IntelliGEL technology as the only design to provide support and cushioning for pressure relief with non-toxic, hypoallergenic and antibacterial materials.
Stephen Pickens, vice president of partnership development at DRTV, digital media, and brand advertising agency Kre8 Media, will moderate a special discussion presented by MediaPost’s inaugural OMMA Attribution Event in New York on Sept. 29.
HBO Now, the premium programmer’s new standalone over-the-top OTT service, is now available on the Amazon Fire TV and Fire TV Stick, a debut that comes on the heels of its recent release on Amazon Fire tablets.
A study by Flagship Research shows 40.6 percent of e-mail users say that if they have the option of receiving e-mails less frequently from marketers/advertisers, they would be less likely to unsubscribe. Another 40.7 percent, however, said there is nothing an advertiser/marketer can do to stop them from unsubscribing.
Growth has slowed for both Facebook and Twitter in the U.S., at least in proportional terms, according to a new study from Pew Research Center. The proportion of U.S. online adults who use Facebook edged up from 71 percent in 2014 to 72 percent in 2015, Pew found; the last substantial increase was in 2012-2013, when the proportion increased from 67 percent to 71 percent.
Target Corp. exceeds Wall Street projections with net earnings of $753 million in its second quarter of fiscal 2015, a 221-percent increase from $234 million in the same period the prior fiscal year.
Sex sells, but apparently it only sells sex. A meta-analysis of 53 experiments involving nearly 8,500 participants from Ohio State University looked at sex and violence in advertisements. Participants in the experiments, published in late July by Psychological Bulletin, viewed brands that used sexual ads less favorably than brands that featured neutral ads.