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Response This Week August 24, 2016

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24 Aug, 2016

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INDUSTRY NEWS
July TV Results Show a Mix of Gains and Losses 
NEW YORK – TV in July was a mixed bag, according to results from various researchers.
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T-Mobile in Hot Water Over Slowed Hotspots 
BELLEVUE, Wash. – T-Mobile’s new version of its unlimited data plan, dubbed T-Mobile One, is generating controversy right out of the gate.
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Sprint Ads Draw BBB Ad Group’s Attention  
WASHINGTON – The National Advertising Division (NAD), a unit of the Better Business Bureau, has referred Sprint to the Federal Communications Commission (FCC) regarding ads stating that mobile customers can save 50 percent on their monthly rates by switching to Sprint.
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Mozilla Supports New Cable Box Rules 
MOUNTAIN VIEW, Calif. – Browser developer Mozilla is supporting the proposed new set-top-box rules that would make it easier for people to watch TV programs on tablets and smartphones.
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Brite-Strike, TELEBrands Sue Emson Products For Patent Infringement  
BOSTON – Brite-Strike Technologies Inc. and its licensee, TELEBrands Corp. – marketers of the popular Atomic Beam tactical flashlight – have filed a lawsuit against E. Mishan & Sons Inc. (Emson Products) for infringement of the patent of the Bell & Howell Taclight flashlight.
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NEWS CORNER

Dan Danielson, co-chairman of Mercury Media and a 2016 inductee (with long-time business partner John Cabrinha) to the Direct Response Hall of Fame at April’s Response Expo, is adding to his list of accolades. Next month, Danielson will receive the 2016 Electronic Retailing Association (ERA) Lifetime Achievement Award during the group’s annual D2C Convention in Las Vegas.

PulseTV, an e-commerce company specializing in impulse, discounted merchandise, makes the Inc. 5,000 list of fastest-growing privately held companies in the U.S. for the third year in a row.

National Merchants Association, a bankcard leader and merchant advocacy group, ranks No. 466 on the 2016 Inc. 5,000, with three-year sales growth of 816 percent. It is the sixth-fastest growing financial services company in California, and the 34th-fastest nationwide.

VideoAmp, the cross-screen video optimization platform, launches an advanced television platform to combine the reach of cable TV with the targeting capabilities of digital video. The tool reportedly offers media buyers scale, precision, and targeting on cross-screen campaigns.

Bucksense, a programmatic platform and subsidiary, partners with ad firm Peer39 to let customers filter their media buying with contextual data from Peer39 to find the best placements for their ads.

NBC’s Rio Olympics programming garners nearly half of the total national TV revenue of many top ad categories and pulls in 52 percent of all automotive national TV spending from Aug. 5-18, according to iSpot.tv.

Ad-tech firm Videology says it has improved its ability to use predictive targeting to improve its performance as measured against Nielsen’s Digital Ad Ratings and comScore’s validated Campaign Essentials metrics.

CBS Entertainment President Glenn Geller said CBS needs to do better when reporters asked him about his company’s fall lineup of shows that features five white men: Matt LeBlanc, Kevin James, Michael Weatherly, Dermot Mulroney, and Joel McHale. Geller said the cast ensembles overall are more diverse than in previous seasons. He added, "That is our commitment to diversity. Those aren't just words. That is real action."

Los Angeles-based Snapchat plans expansion in New York, agreeing to create 396 new jobs during the next five years in exchange for tax breaks totaling up to $5 million from Empire State Development.

Beginning next month, Netflix subscribers will pay $2 more per month. Netflix says it needs the money so it “can keep adding more shows and movies you’ll love.”

Pinterest enters video advertising by displaying promoted videos, allowing marketers to pitch their wares in video spots that can run as long as five minutes. The video ads that appear as previews in a user’s feed play as quickly or slowly as the page is scrolled, stopping when the scrolling stops.

Centriply, a demand-side programmatic firm, begins licensing its proprietary data to third parties such as political agencies, broadcast studios, marketing service providers, and hedge funds.

UPCOMING DR EVENTS

FEATURED EVENTS:

DRMA Marketer of the Year Event
Sept. 14, 2016 | Las Vegas
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DRMA Winter Bash
Dec. 6, 2016 | New York
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ALSO COMING SOON:

LeadsCon New York 2016
Aug. 22-24, 2016 | New York
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Shop.org Annual Summit 2016
Sept. 26-28, 2016 | Dallas
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: TV Ad Sales Manager - Continuum Media
Location: New York
Posted: 8/11/16
View/Apply

Position: Account Executive - Consumer Attorney Marketing Group (CAMG)
Location: Woodland Hills, Calif.
Posted: 8/1/16
View/Apply

Position: Membership Production Artist/Designer - The Nature Conservancy
Location: Arlington, Va.
Posted: 6/28/16
View/Apply

View All Jobs:
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