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Response This Week August 22, 2012

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CASE STUDIES
INDUSTRY NEWS
Little Giant Ladder Founder Hal Wing Passes Away at 72 
SPRINGVILLE, Utah – The direct response industry is mourning the death of one its greatest pioneers: Hal Wing, the founder of Wing Enterprises and the creator of the Little Giant Ladder system. Wing, who became well known for his philanthropy as well as his business acumen, died August 6 from heart complications at age 72.
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Google Class-Action Denial Can Be Appealed  
SAN FRANCISCO – Marketers suing Google might be able to move forward with a class-action lawsuit after all. Earlier this year, U.S. District Court Judge Edward Davila (in the Northern District of California) rejected the marketers’ motion for class-action status. Davila ruled that a class action would be inappropriate because “individualized issues of restitution permeate the class claims.” But last week, MediaPost reported that a federal appellate court has agreed to decide whether the marketers can proceed against the search giant.
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Retailers Band Together to Create Smartphone Payment App 
NEW YORK – The Associated Press (AP) reported last week that Wal-Mart Stores Inc., Best-Buy Co. and Target Corp., among others, are joining forces to create a company that will let customers buy products with their cellphones.
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M-Payments Forecast to Reach $1.3 Trillion by 2017 
HAMPSHIRE, England – Juniper Research, the telecom specialist, predicts that in five years mobile payments will hit the $1.3 trillion mark (yes, trillion, with a t).
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Marketers Tap Social, Mobile and Video More, but ROI Concerns Exist 
NEW YORK – The Association of National Advertisers’ (ANA) 2012 Digital and Social Media Survey has found that despite the 70-plus percent of marketers currently using newer media platforms to reach customers, 62 percent say the inability to prove ROI is a top concern.
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As Seen On Response TV

NEWS CORNER

bareMinerals is unveiling a campaign this month to champion its foundation franchise and the launch of its first-ever solid bareMinerals READY™ SPF 20 foundation.

OpenJar Concepts Inc. has moved its home office location. The company’s new address is: 27710 Jefferson Ave. S., Suite 302, Temecula, CA 92590.

Meritus Payment Solutions, an ISO of global payments and risk management, announces the release of proprietary mobile payments solution, Meritus Mobile, that turns any device into a credit card processing terminal and is compatible with iPhone, iPad, Android and Blackberry.

ShopAtHome.com, the home-shopping site, has announced the release of its free iPhone app that lets consumers browse more than 100,000 online coupon codes, deals and cash back rewards from the Web’s largest retailers.

Ifbyphone, a voice-based marketing automation company, is ranked No. 249 on Inc. magazine’s annual Inc. 500/5000 ranking of the nation’s fastest-growing companies.

Experian Marketing Services, a data, analytics and marketing technologies provider, announces that Alok Kapur will lead the business strategy for Experian Marketing Services’ mobile rollout across all markets.

CardinalCommerce, a remote commerce company, launches CustomerConnect, a self-service, Web-based mobile marketing and commerce platform aimed at turning passive consumers into active ones.

TubeMogul, a video ad-buying company, reports that top-tier websites are getting viewers to watch entire videos, but still struggling to generate clicks. The report found that overall, pre-roll video ads available for real-time buying across devices continue to expand – averaging more than 211 million daily impressions, and growing by an average of 4.7 percent per month.

Adobe’s 2012 mobile consumer survey has found that people accessing mobile content are most frustrated by the connection speed of their devices and their ability to find what they are looking for.

Good news for future chief marketing officers: By 2017, they’ll will own more tools and have bigger budgets to manage data than chief information officers, according to research by Gartner. The report says new CMOs will be held to higher standards of delivering revenue and demonstrate ROI for every dollar they invest in creative and media executions.

A new survey from the e-zine, AskMen.com, has found that men are favoring their computers over televisions for entertainment. The poll surveyed 55,000 males in the U.S., U.K., Australia and Canada and found that, when not working, half of respondents spent the most time with a computer – more than double the number that spent more time on a television.

There were more than 16 million mobile barcode scans in second-quarter 2012, with more than 5.3 million scans in June, which made it the highest scan month ever, according to a new study by Scanbuy, a barcode solutions company.

UPCOMING DR EVENTS

COMING UP:

Shop.org Annual Summit
September 10-12, 2012 | Denver, Colorado
More On Event

ERA D2C Convention
September 11-13, 2012 | Las Vegas, Nevada
More On Event

DRMA Marketer of the Year
September 12, 2012 | Chateau Rooftop, Paris Las Vegas | Las Vegas, Nevada
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Media Buyer Planner (Direct Response) - Fine Light Inc.
Location: Bloomington, IN
Posted: 8/3/12
View/Apply

Position: Affiliate Marketing Coordinator
Location: Aventura, FL
Posted: 8/3/12
View/Apply

Position: Quality Control Manager - Sales, HTI
Location: Atlanta, GA
Posted: 6/25/12
View/Apply

View All Jobs

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