Bestselling author of Ask More, Get More and DRTV host Michael Alden releases his second book: 5% More: Making Small Changes to Achieve Extraordinary Results. The book, which has gained acclaim by industry leaders during its pre-sale launch, presents readers with a painless route to change promising results that stick. The Amazon Editorial staff has chosen 5% More as one of the “Best Books of the Month” for August in the Business & Leadership category, alongside other notable authors John C. Maxwell and James Andrew Miller. 5% More also is currently available for pre-sale at Barnes & Noble and officially releases on August 29.
Manhattan Media becomes agency of record for four clients: Developlus, a beauty and hair care company; Strides Pharma Inc., a pharmaceutical company; Inova USA (Maxi Climber System); and Next Gen Health SolutionsLLC (Red Fortera).
Viacom network Logo and Big Gay Ice Cream promote the hit series “RuPaul’s Drag Race” with a “big gay ice cream truck” serving free mini cups of ice cream and rainbow popsicles around New York on August 24-25. The truck will feature a flat-screen TV showing clips to the upcoming season.
Time Warner's Turner makes an equity investment in millennial women's digital content company Refinery29. Turner and Refinery29 will work to create content and programming for Turner networks.
3Cinteractive (3C) and Sparkfly partner to let brands create and distribute mobile offers, through 3C’s messaging platform, that are redeemed at point-of-sale.
An appellate court reverses a Federal Communications Commission (FCC)order aimed at encouraging municipal broadband. A three-judge panel of the Sixth Circuit Court of Appeals ruled that the FCC lacked authority to invalidate state laws hindering muni-broadband and that Congress never empowered the agency to trump states' ability to regulate how their "subdivisions" – meaning cities and towns – provide web service.
In July, the national TV cost index climbed to 121, up nine points from June, according to the RealCost Index, a collaboration of MediaPost and SQAD indexing the average cost of national TV advertising time. The index rose four points higher than July 2015, showing some year-over-year momentum. According to historical data, July 2016 generated the highest national TV prices since July 2013, when he index stood at 126.
The National Advertising Division (NAD), a self-regulatory unit administered by the Better Business Bureau, tells Comcast it should stop saying it offers the "fastest Internet" in America based on Ookla’s 2015 Speedtest.net testing. NAD found that Ookla's methodology didn't support Comcast's ad claims.
Gian Fulgoni, comScore’s co-founder, becomes CEO of the media audience measurement giant, replacing Serge Matta, who moves to executive vice chairman. And comScore’s Bill Livek, executive vice chairman and president, now heads the company’s TV, cross-platform, and movies measurement businesses.
eMarketer downgrades U.S. Twitter usage projections amid nearly stagnant growth reported by the company in second quarter of 2016. By the end of this year, 52.2 million U.S. users will access their Twitter accounts at least once a month – a 2-percent increase over last year.
Ratings for the Rio Olympics are lower than the numbers NBC scored four summers ago in London, but NBC Sports Group Chairman Mark Lazarus says the Olympics will be the broadcaster’s “most economically successful Games in history.”
August 2016 research by Trusted Media Brands (formerly Reader's Digest Association) says almost one-fifth of U.S. media decision-makers are planning to invest in live stream video ads by the end of the year.
Pinterest invites advertisers to buy CPM campaigns using an auction-based system. The change will help brands “get more impressions for their campaigns at more efficient rates which ultimately drives higher results,” a Pinterest spokesman says.