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Response This Week August 16, 2017

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16 Aug, 2017


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National TV Ad Revenues Dip; Analyst Expresses Concern 
NEW YORK – National TV advertising revenues of major media companies dropped 1 percent in the second quarter, better than the 3 percent decline in the first quarter, but Pivotal Research Group says challenges remain.
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FX’s Landgraf Calls Metrics Driving Netflix, Amazon, Hulu a ‘Stiff Headwind’ for Traditional TV Programmers 
BEVERLY HILLS, Calif. – FX Networks chief John Landgraf told those gathered at the Television Critics Association press tour last week that he sees a shift of programming becoming a commodity and that Netflix could end up with a monopoly over the creative community.
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Facebook’s Launches ‘Watch’; Analysts Say It Could Be a Game Changer 
MENLO PARK, Calif. – Traditional TV and YouTube have a new competitor: Facebook’s newly launched video platform, Watch, offers both live and recorded TV-style programming – and, so far, analysts are impressed.
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ANA Report Cites Transparency, Oversight Issues; Ad-Tech Execs Admit Problems  
NEW YORK – The Association of National Advertisers’ (ANA) report criticizing industry production practices is garnering plenty of reaction from insiders.
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Report: Birchbox on the Auction Block, Walmart a Potential Buyer 
NEW YORK – Online subscription beauty retailer Birchbox is discussing a potential sale with several retailers, including Walmart, Recode reports. If Walmart bites, it would be its fifth e-commerce acquisition in the past 12 months as it continues its efforts to stay competitive with Amazon.
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The Crush Agency merges with At The Table Public Relations. The new company will operate under the name CRUSH 2.0 as a full-service marketing and web-development company focusing on digital marketing strategies, serving corporate brands and franchises nationwide and product owners worldwide.

REELZ launches on DirecTV Now, the live and on-demand streaming TV service, available across supported devices, including smart televisions, tablets, computers, smartphones, and other streaming devices. 

Accenture buys U.S.-based creative marketing agency Wire Stone to bolster data-driven creative and design capabilities and to create end-to-end digital customer experiences for its Accenture Interactive arm, per a company news release.

The Federal Communications Commission (FCC) adds an extra two weeks for people to weigh in on a proposal to roll back net neutrality rules. Final comments now are due August 30. “We find that an extension of the reply comment deadline is appropriate in this case in order to allow interested parties to respond to the record in this proceeding,” the agency’s Wireline Competition Bureau said in a notice last week.

Foursquare partners with InfoScout to tie foot-traffic location and product purchase data together for consumer packaged goods (CPG) brands. Foursquare announced a similar partnership with Nielsen late last year to enable its Attribution by Foursquare offering.

eMarketer reports over-the-top (OTT) video continues to grow largely due to connected TV users, and that overall gains are coming at the expense of pay TV. eMarketer estimates there will be 193.3 million OTT users in 2017, with 168.1 million U.S. connected TV users. Nielsen says there were 292.4 million users of live and time-shifted TV viewing in the first quarter of this year.

NBCUniversal reports it will close Seeso, its subscription video-streaming service for comedy content by year’s end. The service launched in January 2016 for $3.99 a month.

Influential Wall Street analyst Brian Wieser upgrades his rating for Interpublic’s stock from “Hold” to “Buy,” despite an overall negative perspective on ad agency stock trajectories in the next five years versus the past five. “All holding companies are exposed to the aftermath of increased marketer awareness of media agency fee transparency,” Wieser emphasized as a key bearish factor, adding: “We think many of the problems related to this topic have occurred because clients didn’t fully understand what practices are contractually acceptable or contractually prohibited.”

MoffettNathanson Research says there was a 9.1-percent decline in total day 18-49 viewers in Nielsen C3 ratings – the average commercial minute ratings plus three days of time-shifted viewing – for cable networks in the second quarter.

Facebook tests a new “Custom Audiences” option, which would let businesses target ads at people who’ve visited their store, with a new “Store Visits” option appearing for some advertisers.

Aldi partners with Instacart, the San Francisco-based same-day delivery service, to deliver groceries in Los Angeles, Atlanta, and Dallas.  

Walmart apologizes for a display inside one of its stores marketed firearms as back-to-school items. A photo of a sign reading “Own the school year like a hero” was placed directly above a glass case filled with guns. Photos of it spread like wildfire on social media.



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A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Director, Annual Giving - Wisconsin Foundation and Alumni Association
Location: Madison, Wis.
Posted: 8/8/17

Position: Corporate Counsel - ASICS
Location: Irvine, Calif.
Posted: 7/25/17

Position: Director of Marketing - ACAMS
Location: Miami
Posted: 6/21/17

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