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Response This Week August 14, 2013

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14 Aug, 2016

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Response Magazine August 2013

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CASE STUDIES
INDUSTRY NEWS
It’s 13 for ’13: DRMA Announces Top Nominees for Marketer of the Year Award 
SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud to announce the top 13 nominees for the Fifth Annual DRMA Marketer of the Year Award.
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AOL Buys Adap.tv, Predicts Ad Money Move From TV 
NEW YORK – Not long after AOL announced it was buying online video advertising company Adap.tv last week, AOL’s CEO Tim Armstrong said Adapt.tv will help AOL in a “decade-long industry shift that will see tens of millions of ad dollars migrate from TV to the Internet.”
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Agencies Tap Programmatic Platform to Buy TV Ads 
NEW YORK – Behind all the hustle and bustle of TV ad buying in 2013, a new “audience-buying” platform called AudienceXpress has served almost 2 billion ad impressions to network TV viewers this year under the radar of the TV ad industry.
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Ad Buyers: Shift From TV to Digital is Real 
WASHINGTON – About 70 percent of agency and marketer attendees at the 2013 Digital Content NewFronts said they think it’s likely buyers will shift more budget away from TV and into digital video during the next 12 months, according to a new report from the Interactive Advertising Bureau (IAB).
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ROI, Measurement Top Social Media Challenges 
CAMBRIDGE, Mass. – Marketers say determining return on investment and measurement remain their key concerns in social media marketing circles, says a new report from Forrester Research.
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Photo Gallery

NEWS CORNER

Thane Direct earns the prestigious Robert Dyas Award for Top Supplier. The award recognizes suppliers whose products account for more than £1 million in sales at retail. Thane Direct’s H20 MOP X5 surpassed the required £1 million in retail sales in nine months – three months shy of the year allowed for suppliers to compete for the Dyas Award honor.

Chef Robert Macey joins Hearthware Inc. as executive chef. Macey will develop and test recipes for the NuWave Precision Induction Cooktop 2™ and the NuWave® Pro Infrared Oven, the company’s popular countertop oven.

Creative Bube Tube, a full-service advertising agency, wins two 2013 VEMA Awards. A piece titled “Canadian Contest: Win a Rocky Mountain Rail Adventure from Nature Clean” earns a 2013 VEMA Award in the category of Film/Video/TV Production. EGO Performance Training, a long-standing client, receives a 2013 VEMA Award in the category Training/Education.

Frank Circelli, founder and chairman of Gem Shopping Network, gives $400,000 to the Rainbow Village, a nonprofit transitional housing community for homeless families with children in Duluth, Ga. The donation rounds out funds needed to build a three-story, 21,000-square-foot building that will house youth and adult life skills programs.

DMW Direct, a leading direct response ad agency, announces the promotion of Liz Meischeid to associate production manager from project coordinator.

R2C Group announces the following new hires: Jane Crisan, chief operating officer; Dan Gallagher, vice president of brand strategy and research; Mark Yesayian, managing director, San Francisco; and Baylen Springer, vice president, director marketing analytics.

Broadcast Interactive Media, which offers Web, video and mobile publishing tools, announces it will spin off a new company called MdotLabs that will help advertisers, demand-side platforms and publisher networks ID and avoid invalid traffic that is now costing the online ad ecosystem over $10 billion every year in wasted ad spending.

The New York Times is considering adding more video to its website in what some say may be a reaction to continued lower advertising results, with revenues down 6 percent from all platforms, and digital revenues down 2.7 percent.

A new study by CEO.com finds that just 32 percent of Fortune 500 bosses have any sort of social media presence at all. Just 35 Fortune 500 CEOs – 7 percent of the total – are on Facebook and 28 (5.6 percent) are on Twitter. Unsurprisingly, LinkedIn is more popular, with 140 CEOs (27.9 percent) using the professional network.

AOL reports strong second-quarter revenue, beating analysts’ expectations. Better advertising trends drove revenue of $541 million, which was up 2 percent year-over-year.

Time Warner posts strong TV advertising and film revenue results company-wide for its second-quarter reporting period. TV advertising gains 11 percent (or $129 million) in revenue for Turner Broadcasting networks.

Cord cutting is rising as the cost of cable and satellite TV service continues to climb. In total, the U.S. pay TV industry lost 316,000 subscribers for the 12-month period ending in June, according to a Moffett Research report that called the loss far from huge, but "statistically significant." Cable operators were hit the hardest.

UPCOMING DR EVENTS

COMING UP:

DRMA Marketer of the Year Event
September 25, 2013 | Las Vegas, NV
More On Event

NACDS Total Store Expo 2013
August 10-13, 2013 | Las Vegas, NV
More On Event

eTail East 2013
August 12-15, 2013 | Philadelphia, PA
More On Event

ERA D2C Convention 2013
September 24-26, 2013 | Las Vegas, NV
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Manager, Marketing Retention & Analytics - Comcast
Location: Manchester, N.H.
Posted:8/5/13
View/Apply

Position: Internet Acquisition Marketing Manager - North American Membership Group
Location: Minnetonka, Minn.
Posted: 7/26/13
View/Apply

Position: Class Giving Officer - University of California, Berkeley
Location: Berkeley, Calif.
Posted: 7/8/13
View/Apply

View All Jobs

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