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Response This Week August 13, 2014

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13 Aug, 2014



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DRMA Announces 10 Nominees for Marketer of the Year Award 
SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud to announce the 10 nominees for the Sixth Annual DRMA Marketer of the Year Award.
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FTC: Shopping App Disclosures Are Failing 
WASHINGTON – A new Federal Trade Commission (FTC) report says mobile shopping apps are failing to tell consumers about how their personal data will be used.
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Top Retailer Apps Lacking Transactional Knack 
SAN FRANCISCO - Retailers have room to improve their mobile apps, a new study finds.
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Groups Renew Skirmish on Privacy Bill of Rights 
WASHINGTON – Several privacy advocate groups are reissuing a call for a privacy "bill of rights" that could hamper marketers' ability to collect or use data about consumers.
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Broadcast, Cable Scatter Volume Down, Digital Video Up 
NEW YORK – Broadcast and cable networks dropped in scatter volume in 2014's second quarter, reports Standard Media Index (SMI), a company that compiles actual TV and media-buying data. Broadcast networks sank 7 percent to $457 million and cable networks dropped 4 percent to $860 million, SMI says.
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NEW a2b 468 7-23-14

Meritus Payment Solutions, a global payment solutions provider, launches its account updater solution, Update XP, which allows recurring and subscription-based merchants to automatically maintain an accurate and current customer database.

Envision Response launches ENRG Digital, its comprehensive platform to deliver high converting online videos.

The Direct Marketing Association (DMA) announces NBA star Earvin “Magic” Johnson as the keynote speaker at the DMA2014 Annual Conference & Exhibition. Johnson will speak Monday, Oct. 27 at the San Diego Convention Center. This is not his first talk at a marketing event in San Diego — Johnson also keynoted Response Expo 2011.

Hawthorne Direct, a full-service brand response ad agency, promotes Neil Klayman to associate creative director. Klayman had been senior copywriter.

Viggle Inc., an entertainment marketing and rewards platform, reports it added a record number of new users – approximately 566,000 – in July.

Sequential Brands Group Inc. announces the global re-launch of its recently acquired brand, The Franklin Mint® (, that includes new licensing partners and the launch of a multi-channel commerce platform powered by San Francisco-based Delivery Agent Inc.

Programmatic ad platform Rocket Fuel says it plans to buy [x+1], a demand-side platform, for $230 million.

Programmatic showed big gains in AOL’s second-quarter 2014 results. AOL Platforms – the company’s ad tech stack division – accounted for $247.1 million in revenue, up 54 percent year-over-year. “In Q2 2014, 34 percent of our advertising business was programmatic versus less than 5 percent a year ago,” says Tim Armstrong, CEO and chairman of AOL.

Amazon announces its same-day delivery service is now available in Baltimore, Dallas, Indianapolis, New York, Philadelphia and Washington. Google and Barnes & Noble have teamed for same-day delivery in Manhattan, West Los Angeles and the San Francisco Bay area.

Mall owner and manager Simon is expanding its use of Bluetooth-enabled iBeacon technology to create 200-plus retail destinations in the United States and help brick-and-mortar retailers evolve the shopping experience.

Scripps Networks Interactive says it booked $1 billion in upfront advertising for the third year in a row – despite holding back some ad inventory. Scripps – the cable network group of Food Network, HGTV, and Cooking Channel – says it posted mid-single cost-per-thousand price increases during the upfront selling period.

Twitter reports advertisers can now organize their campaigns around specific marketing objectives and pay only when specific actions are taken. Objectives might include: driving Tweet engagements, website clicks or conversions, app installs or engagements, followers, or leads.



eTail East 2014
August 11-14, 2014 | Philadelphia
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NACDS Total Store Expo 2014
August 23-26, 2014 | Boston
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The Titans of Direct Response
September 11-12, 2014 | Stamford, Conn.
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DRMA Marketer of the Year Award Event
September 17, 2014 | Las Vegas
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View All Events


Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Associate Director of Annual Giving, Direct Mail Marketing and Operations - Georgetown University
Location: Washington, DC
Posted: 7/27/14

Position: Senior Brand Associate, Business Development - Capital One
Location: Richmond, Va.
Posted: 7/11/14

Position: Senior Direct Response Marketing Manager - NetSpend
Location: San Mateo, Calif.
Posted: 7/10/14


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