The Association of National Advertisers (ANA) calls on the American Association of Advertising Agencies (4As) to clarify its position on the ANA’s recent media-buying transparency recommendations, and to state whether or not it accepts the findings of an ANA-commissioned report, its recommendations, and a template for media-buying contracts between clients and agencies. The ANA also invited members of the 4As board to meet with members of the ANA’s board to resolve the impasse.
Marketing Architects reports phone numbers in DRTV or radio spots can help build Web attribution by generating an average of six web hits for every phone call.
Turner’s TNT will offer 50-percent reduced ad loads on all its new original dramas in 2017, and could also expand that offering to TBS’ original series in 2018, TNT and TBS president Kevin Reilly says. “We’re seeing very, very good results for that. Not only is the commercial rating higher, but we’re also seeing a nice ratings lift,” he said.
Assembly, MDC’s full-service media agency, hires Khartoon Weiss as chief client and marketing officer.
Zmags, a shoppable content company, announces that Zmags Creator for Magento makes content instantly shoppable for retailers with a single click and gives retailers the autonomy to create rich brand experiences for their customers without coding.
An April 2016 report from Nielsen says 65 percent of internet users worldwide watched some type of video-on-demand (VOD), including both short-form and long-form content, in September 2015.
Apple beefs up its do-not-track tool to prevent ad networks and other third parties from using iPhones’ and iPads’ advertising identifiers – unique alphanumeric strings – to track users who turn on their devices’ “limit ad tracking” setting. The move will make it much harder for companies to collect cross-app data – which can be used for ad targeting – from people who activate Apple’s “limit ad tracking” setting.
Google sends 15 of its YouTube stars to live stream various parts of the Olympics and other events in Rio de Janeiro. It’s also deploying “Google Trekker” operators to capture 360-degree footage from inside Rio’s Olympic Park.
The commonwealth of Pennsylvania starts a 6-percent sales tax on electronic media this month that covers subscriptions to over-the-top video services such as Netflix and Hulu, along with downloads, music, e-books, online games, and ringtones. The tax is expected to generate $47 million in revenue to offset a $1.3 billion budget shortfall.
Credit card fraud is down by more than 60 percent at Mastercard’s top five EMV-enabled merchants since chip cards were introduced late last year, the company reports.
Top Walmart executive Michelle Gloeckler, the 38th most powerful woman according to Fortune, resigns and takes over as executive vice president and chief merchandising officer at Academy Sports + Outdoors.
Only about one-third of U.S. retail e-mail list subscribers from February 2016 to April 2016 had actually bought from the retailer whose e-mail they subscribed to, according to e-mail marketing firm Listrak.