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Response This Week April 9, 2014

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9 Apr, 2016

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Response Magazine February 2014

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INDUSTRY NEWS
Amazon Rolls Out Fire TV Set-Top Box 
SEATTLE - Amazon.com Inc. began selling its $99 Fire TV set-top box – offering streamed content – last week.
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Aereo Gains Backing Against Broadcasters 
WASHINGTON – Aereo is slowly building a small army of supporters as it awaits a Supreme Court decision on whether or not it will be allowed to continue to stream over-the-air TV content.
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Cable Loses Viewers in Q1  
NEW YORK – The first quarter of 2014 wasn’t kind to cable. MediaPost News reports that six of the biggest TV cable networks lost prime-time viewership during the three-month span.
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Digital TV Video Soars, Traditional TV Ads Good  
NEW YORK – While traditional TV advertising is making single-digit percentage gains, digital TV video is seeing rapid, double-digit growth, says eMarketer.
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Convenience In-Store Sales Hit a Record $204 Billion  
CHICAGO – U.S. convenience stores hit record in-store sales in 2013 by climbing 2.4 percent to $204 billion. Combined with gasoline sales of $491.5 billion, overall convenience store sales were $695.5 billion, says the National Association of Convenience Stores (NACS).
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NEWS CORNER

Allscope Media founder and CEO Evan Greenberg teams with direct response executive Joe Shain to create Allscope Direct, an integrated media agency offering a comprehensive suite of direct marketing capabilities. The new Allscope Direct features Shain as CEO and Anthony Medico as president. Medico was president of E&M Advertising, prior it folding into the consolidation and creation of this new business.

West Corp., a provider of sales and customer care solutions for the direct response industry, names Brian McGarry as director of sales. McGarry, who has worked in the space for both TransFirst and Thill Logistics, is responsible for continuing and expanding West’s presence in the direct response industry.>

Marketing Maven is a finalist in the Best Facebook: Community Engagement Campaign category in the Second Annual PR News Social Media Icon Awards.

Koeppel Direct releases a new infographic highlighting the findings of a Nielsen study that examines TV viewers' use of tablets and smart phones. The infographic asks the question, "Is your agency connecting the dots between second screens?" and goes on to highlight various statistics found in the study. These figures include the fact that an estimated 76 percent of tablet owners use them while watching TV, whereas some 63 percent of smartphone owners are estimated to do the same according to Nielsen.

SF Global Sourcing launches SFGS Express, a website that offers high-quality, custom produced media, promotional merchandise and apparel. The site lets marketers order short-runs of premiums in the most popular categories.

The Pacific Coast Business Times honors Kelly Bennett, president of Kelly Direct, Inc., a fulfillment services company in Oxnard, Calif., as a Top 50 Woman in Business. The publication serves Ventura, Santa Barbara and San Luis Obispo counties.

R2C Group names Bryan Noguchi as senior vice president, media director.

DMW Direct, a direct response ad agency, promotes Carolyn Meshey to operations administrator of its react fulfillment center. She previously served as a data and print coordinator for the center.

WPP’s Kantar and Twitter strike a new five-year agreement to collaborate on research products in the areas of advertising effectiveness, consumer insight, brand equity, customer satisfaction and media measurement. The companies have also agreed to expand the connections between select Kantar and Twitter data assets.

AMC will not sell the series finale of "Mad Men," set to air sometime in 2015, in the upfront, but as part of the later scatter marketplace. "We will sell it almost like a sporting event," says Charlie Collier, president of AMC Networks. "It is going to be a pop-culture moment and we're coming to market as such."

Entravision Communications, which owns several Spanish-language TV and radio stations, relaunches a multiplatform media brand, Todobebe, targeting Hispanic moms with family and lifestyle content.

Shopmium, a new brand discovery app, launches in the U.S. on both iOS and Android platforms. It lets advertisers promote products through a targeted media approach that delivers mobile brand experiences and discount offers to users.

UPCOMING DR EVENTS

COMING UP:

NAB Show 2014
April 5-10, 2014 | Las Vegas
More On Event

Response Expo 2014
April 29-May 1, 2014 | San Diego
More On Event

Cable Show 2014
April 29-May 1, 2014 | Los Angeles
More On Event

National Hardware Show 2014
May 6-8, 2014 | Las Vegas
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Senior Brand Manager, Retail Bank - Capital One
Location: McLean, Va.
Posted: 3/21/14
View/Apply

Position: Motion Graphic Designer - Great HealthWorks
Location: Fort Lauderdale, Fla.
Posted: 3/20/14
View/Apply

Position: Account Executive, Direct Response Television - Delivery Agent
Location: New York
Posted: 2/18/14
View/Apply

View All Jobs

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