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Response This Week April 8, 2015

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8 Apr, 2016

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CASE STUDIES
INDUSTRY NEWS
Mobile Ad Spend to Top $100 Billion in 2016 
NEW YORK – The global mobile advertising market will pass $100 billion in spending and account for more than 50 percent of all digital ad expenditure for the first time in 2016, eMarketer predicts.
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National Ad Conference Yields Predictions, Reminders  
WASHINGTON – The Association of National Advertisers (ANA) annual advertising law and public policy conference in Washington last week yielded three primary news items:
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Judge: AT&T Can Be Sued for Throttling Users 
SAN FRANCISCO – A federal judge ruled the Federal Trade Commission (FTC) can continue pursuing a lawsuit against AT&T for allegedly throttling people who have unlimited-data plans.
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Facebook Top Gateway to News for Millennials  
CHICAGO – A new study by the Media Insight Project says Millennials (ages 18 to 34) consume news and information in strikingly different ways than previous generations and their paths to discovery are more nuanced and varied than some may have imagined.
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Multicultural Consumers Spending $3.4 Trillion as Fastest Growing Segment 
NEW YORK – A new study from Nielsen says multicultural consumers are spending of $3.4 trillion and that’s reshaping the U.S. economy. The report, The Multicultural Edge: Rising Super Consumers, says this “super consumer” group is the most dynamic and fasting growing segment of the U.S. consumer economy.
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NEWS CORNER

Direct marketing agency Lockard & Wechsler Direct, announces two major promotions: Aseiya Pine becomes the agency’s president, while Eddie Wilders is now senior vice president of research and analytics.

Consumer Attorney Marketing Group (CAMG), a law firm advertising agency, adds Sean Sosa as senior vice president of media strategy and initiatives and Betsy Ray as an account executive.

Listen Up Español, a bilingual call center, celebrated its ninth business anniversary on March 28. Since its start, Listen Up Español has worked with product manufacturers, nonprofits and other business organizations as the premiere call center service provider for U.S. Hispanic initiatives.

Easy Up Pet Door announces the rollout of a Kickstarter campaign to raise funds for pet doors that can be installed and removed in seconds.

OneUp Sports, the world's leading mobile sports platform, acquires ticketing outlet Tixers. The merger allows fans to swap unusable tickets for credit that can be redeemed for future sports and entertainment events.

GNC Holdings Inc., a specialty health, wellness and performance retailer, adds three communications partners: Consigliere (brand management/creative/advertising); CROSSMEDIA (media/communications planning); and 22Squared (digital and social media).

AOL Inc. and Ritani, a leading designer and manufacturer of custom engagement rings and fine jewelry, announce they’ve been recognized by the Advertising Research Foundation with a David Ogilvy Award in the retail and e-commerce category. The companies received the award for their innovative work in the use of programmatic technology and data to align TV ad creative with target customers who are in a defining moment in their life: the purchase of an engagement ring.

The Direct Marketing Association’s new study says the modern marketer is a multichannel strategist, relying most heavily on e-mail, direct mail and social media, with 65 percent of respondents using two or more media types in their marketing campaigns, and 44 percent reporting they use three or more. Of the key channels examined (mobile, e-mail, online display, paid search, telephone and direct mail), e-mail ranked at the top, with 83 percent of respondents reporting they used the channel in their marketing campaigns.

Digital ad spending worldwide will reach $170.85 billion in 2015, according to new estimates from eMarketer, and for the first time they’ve broken out global search ad spending figures. This year, search ads will account for $81.59 billion worldwide, an increase of 16.2 percent vs. 2014. By 2019, search ad spending will reach $130.58 billion globally, still growing at nearly 10 percent year-over-year.

Global ad spending on social networks will slow to 29 percent this year – down from a growth rate of 41 percent last year – according to Strategy Analytics. However, advertisers are still expected to pump nearly $20 billion into social networks this year.

Starcom MediaVest Group (SMG) announces the launch of SMG Maps TV, an addressable TV measurement product that it says links addressable TV ad exposure to brand location visits. SMG launched the new measurement tool in partnership with PlaceIQ and Acxiom.

Clypd, a supply-side platform for programmatic TV advertising, partners with Discovery Communications. As a result of the partnership, Discovery Communications will make some of its TV inventory available for "programmatic buying" via Clypd.

UPCOMING DR EVENTS

COMING UP:

NAB Show 2015
April 11-16, 2015 | Las Vegas
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Response Expo 2015
April 21-23, 2015 | San Diego
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National Hardware Show 2015
May 5-7, 2015 | Las Vegas
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INTX: The Internet & Television Expo 2015
May 5-7, 2015 | Chicago
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CNP Expo 2015
May 18-21, 2015 | Orlando, Fla.
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Digital Marketing Specialist - Ohio University College of Business
Location: Athens, Ohio
Posted: 3/31/15
View/Apply

Position: Customer Experience Specialist - Bayer
Location: Whippany, N.J.
Posted: 3/28/15
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Position: Account Coordinator - M2 Marketing & Management Services
Location: Santa Ana, Calif.
Posted: 3/23/15
View/Apply

View All Jobs:
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