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Response This Week April 6, 2016

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6 Apr, 2016



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FilmOn X Fights Broadcaster Challenge 
SAN FRANCISCO – Online video service FilmOn X (formerly Aereokiller) says in a brief filed in the U.S. Ninth Circuit Court of Appeals that it’s entitled to a statutory license under the Copyright Act.
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Divided FCC Votes for Lifeline Reform 
WASHINGTON – The Federal Communications Commission (FCC) voted 3-2 along party lines to reform the Lifeline subsidy by applying it to standalone broadband and other changes.
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Politics, Olympics Define TV Availability for 2016  
NEW YORK – The key words to remember about TV availability this year are: politics and Olympics.
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U.S. Digital Ad Spend Just 1% Below TV 
NEW YORK – Digital ad spending will make up 35.8 percent of total media ad spending in the U.S. this year, just 1 percentage point below TV’s share, according to a new report from eMarketer.
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As Pay TV Shrinks, Live TV and DVR Viewing Rises  
RESTON, Va. – TV homes are shrinking, but TV viewing keeps rising, says comScore’s TV Essentials.
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NEW a2b 468 3-9-16

a2b Fulfillment, an order fulfillment and customer care company, appoints Bryce McCuin as director of marketing. McCuin will handle marketing, manage relationships with key vendors, and develop positioning, creative, and public relations efforts. 

Diray Media, an integrated direct response media agency in Wilton, Conn., promotes BJ Stevenson to vice president, business relations and integrated strategy.

Script to Screen, a longtime leader in television performance marketing, develops a winning DRTV campaign for Little Passports™, a company that offers educational subscriptions and products for children.

Signature Card, a premier plastic card solution provider, hires Cliff Brunson as vice president, sales and marketing. Brunson holds an extensive background in sales and management in plastics and paper products, packaging and printing industry.

NBCUniversal and Vox Media announce Concert, a partnership offering digital advertising in high-quality content, data targeting and a large, fraud-free audience that the entity says results in performance that’s 12 times what the average banner ad delivers. The partnership follows NBCU’s $200 million investment last year in Vox, whose digital properties reach 170 million affluent and educated young adults in the coveted millennial generation.

Rovi files a lawsuit against Comcast, alleging the cable giant and it set-top suppliers have violated 14 of its patents, including numerous features in Comcast’s X1 video platform, such as the way Comcast implements remote recording, the “AnyRoom” DVR, and search.

The near-field communication (NFC) market is expected to reach $21.84 billion by 2020, or a 17.1-percent compound annual growth rate, according to research firm MarketsandMarkets. NFC powers most forms of mobile payments and is growing in lockstep with the payments market, as more retailers and consumers incorporate mobile payments into their regular shopping habits.

Mirroring more traditional TV spots, Instagram begins letting brands run ads up to 60 seconds. Previously, the Facebook unit had capped video ads at 30 seconds.

Facebook is the most popular social network for small businesses – used by 89 percent of the 201 businesses surveyed by Clutch, cited by eMarketer. Twitter was a distant second, used by 49 percent, followed by LinkedIn at 42 percent, Pinterest at 31 percent, Instagram at 28 percent, Snapchat at 11 percent, Vine at 8 percent, Medium and reddit both at 6 percent, and Periscope at 4 percent.

AOL launches two video ad units for publishers, an expansion to its ONE by AOL: Publishers platform that launched in January. The new features – Out-Stream and SideView – are designed to “enhance viewing experiences and extend revenue opportunities for publishers.”

TLC expands into a new area of unscripted programming, launching a new online hub for social media stars and video bloggers. The hub, part of TLC’s online arm TLCMe, is being positioned as a network of influencers and tastemakers, suggesting that influencer marketing campaigns aren’t far behind.

NBC’s “Today” show today begins a daily telecast from the iPhone-equipped green room booth via its Facebook page. The show also is launching an Instagram ”Mini Room.”



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Director of Annual Giving - University of Virginia
Location: Charlottesville, Va.
Posted: 3/29/16

Position: CRM Program Manager - GE Lighting
Location: Louisville, Ky.
Posted: 3/25/16

Position: Director, Business Development - Consumer Attorney Marketing Group (CAMG)
Location: Woodland Hills, Calif.
Posted: 2/27/16

View All Jobs:
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