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Response This Week April 4, 2012

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4 Apr, 2016

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CASE STUDIES
INDUSTRY NEWS
Brill Keynote, Capitol Hill Visits Highlight 'DMA in DC' Event 
Timeliness, truthful discussion and thought-provoking meetings headlined last week’s "DMA in DC" event, created and hosted by the Direct Marketing Association at the offices of Venable LLP and around the congressional offices of Capitol Hill. The first day of the event was highlighted by a lunchtime keynote from Julie Brill, a Federal Trade Commission (FTC) commissioner, just 90 minutes after the FTC released a long-awaited report on online privacy (Response This Week, March 28), while day two featured a series of visits by direct marketing and direct response industry insiders to the offices of nine U.S. Senators and six members of the U.S. House of Representatives.
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Yahoo! Becomes the Latest to Launch a Do-Not-Track Feature 
Starting this summer, Yahoo! users will be able to opt out of website tracking using the online company's newly launched Do-Not-Track (DNT) header feature, according to an official company statement.
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Paid-Search Ads Influence Mobile's Growth 
Mobile is expected to contribute 25 percent to total paid-search ads by the end of this year, up from last year's 12 percent, according to the latest data from Marin Software. Additionally, U.S. mobile campaigns will make up about 23 percent of Google's paid-search ad revenue, showed "The State of Mobile Search Advertising in the U.S.," which focused solely on Google’s network.
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Pinterest Could Prompt More Consumer Purchases 
While Pinterest has been quick to gain popularity among Internet users, debate has continued over what the new social media site could do for marketers. However, new research suggests that the relative newcomer to social media circles could generate sales and leads for companies.
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Vendor Spotlight: TTC — Call Center Personnel and Performance Drive Higher Conversion Rates  
Direct marketers – whether they're using the Internet, DRTV, radio or newspapers – are all interested in higher conversion rates.
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Job Board

NEWS CORNER

Erwin Salvador is named vice president of risk and accounting for Swipe Payment Solutions. He is also celebrating his seventh year of providing quality services for Swipe.

Sales Portal announces the addition of a new service, Ride-Along Flyer Insert, that enables companies to generate additional revenue with targeted direct-to-consumer ride-along flyer inserts.

Marketsmith Inc. promotes Dawn Smith to vice president of operations.

Scott Forshay joins Acquity Group as its mobile and emerging technologies strategist.

Home Shopping Network Inc. (HSN) awards Bob Circosta the first-ever HSN Legend honor for his pioneering and trendsetting work in the electronic retailing industry.

Nami Media announces it has expanded its operations as a result of triple-digit growth during the past three years, moving into a new, larger facility in Los Angeles and hiring Scott Higgason as senior director of partner services.

InterAct, a provider of incident response, emergency management and force protection software and solutions, announces that retired U.S. Navy Admiral James “Ace” Lyons, Jr. has joined InterAct’s Advisory Team.

KRG Capital Partners invests in Ansira Partners, an independent engagement marketing agency.

IChandler Chicco Cos., a global health communications group, names Lisa Stockman as managing director of CCC New York, while Jeanine O’Kane joins as managing director of Biosector 2 New York.

Front Flip appoints Josh Harbert as chief marketing officer.

Target Corp. names Jeff Jones as the retailer’s newest executive vice president and chief marketing officer.

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Response Expo 2012
15 May, 2012 - 17 May, 2012 | Hilton San Diego Bayfront | San Diego | California | United States (USA)
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3 Apr, 2012 - 4 Apr, 2012 | San Francisco | California | United States (USA)
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NAB Show 2012
14 Apr, 2012 - 19 Apr, 2012 | Las Vegas | Nevada | United States (USA)
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Account Executive, Media Funding
Location: Malibu, CA
Posted: 3/13/12
View/Apply

Position: Digital Strategist, Landmark Personnel Inc.
Location: New York, NY
Posted: 3/5/12
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Position: Account Executive, Creative Productions
Location: Long Beach, CA
Posted: 2/27/12
View/Apply

View All Jobs

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