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Response This Week April 29, 2015

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29 Apr, 2016



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Anatomy of the Dead Comcast/TWC Deal – and What’s Next 
WASHINGTON – Some say the beginning of the end was this: a group of U.S. senators calling for Comcast’s proposed $45.2 billion takeover of Time Warner Cable to be blocked.
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Verizon FiOS Offers Customized Programming; ESPN Sues 
NEW YORK – Verizon’s FiOS service has won the race among pay-TV providers to become the first to let customers assemble a personalized package of programming.
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Cablevision Offers ‘Cord-Cutter’ Package for TV, Internet 
BETHPAGE, N.Y. – Cablevision Systems Corp. reports it has a new product for “cord-cutters” that features a digital antenna to get over-the-air TV stations, high-speed Internet access and WiFi phone service.
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Aereo Agrees to Pay $950,000 to Settle Broadcasters’ Claims  
NEW YORK – Aereo Inc. will pay CBS Corp. and other broadcasters $950,000 to resolve copyright claims totaling more than $99 million as the online-TV service winds down its Chapter 11 filing.
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Revenue From OTT TV Advertising Expected to Quadruple by 2020 
PLANO, Texas – Revenue from over-the top (OTT) TV advertising – commercial advertising placed in full-length TV-quality programming delivered via broadband – is expected to grow nearly fourfold between 2015 and 2020, says a new study from The Diffusion Group (TDG).
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NEW a2b 468 9-24-14

HSN names John Aylward as its new executive vice president and chief marketing officer. He is a former marketing executive at Starbucks, The Gap and Sony Corp.

Tapstone Inc. announces that Gavin Ballas joins the executive management team to further develop it growing portfolio of direct response advertisers and client offerings. Ballas spent the past 18 years selling direct response media. He’s worked with CBS Radio’s Howard Stern Show, Spot Runner and InterMedia.

Multi Channels Asia (MCA), Asia-Pacific’s largest independent channel provider, and Brand New Media (BNM) announce a strategic partnership that will bring Outdoor Channel (Asia) to BNM’s newly launched Multi-Channel Internet TV Network across selected Asia-Pacific territories. The rollout will start with a launch in Singapore ( followed by several other markets.

The Federal Trade Commission (FTC) says AT&T shouldn’t be allowed to immediately appeal a decision that allows the agency to proceed with a lawsuit challenging the telecom’s throttling practices. “The order is unlikely to be overturned on appeal, and there are thus no advantages to an immediate appeal,” the FTC argues in motion papers filed on Thursday with U.S. District Court Judge Edward Chen in the Northern District of California.

The Association of National Advertisers (ANA) announces a new task force comprised of senior marketer and agency executives to take “decisive action to address concerns about media transparency.”

A new study from eMarketer says U.S. adults will spend about 5 hours, 31 minutes watching video content on TV and digital devices each day this year. Consumption of video on digital devices alone will average about 1 hour, 16 minutes per day, compared with just 21 minutes per day in 2011.

Gannett’s broadcasting revenue grew 4 percent in the first quarter, due to higher retransmission revenues and Super Bowl advertising. Broadcasting revenue climbed to $396.8 million during the period – with a 26-percent rise in retransmission revenues to $110.2 million.

Google spent $5.47 million on lobbying in the first quarter – more than all other tech and telecom companies. That’s up 45 percent vs. the previous quarter and nearly $1 million more than Comcast.

Shoppers in the United States are in no hurry to buy a wearable device, according to a survey by Carlisle & Gallagher Consulting Group, a business and technology consulting firm exclusively focused on the financial services industry.

Revenue for Facebook’s first quarter totaled $3.54 billion – an increase of 42 percent year-over-year – while ad revenue was up 46 percent year-over-year to $3.32 billion. Facebook says mobile ad revenue represented about 73 percent of total ad revenue for the first quarter – up from about 59 percent of ad revenue in the first quarter of last year.

WPP launches Xaxis Audio, the U.K.’s first programmatic product for digital audio ads, with leading radio broadcaster Global. Xaxis Audio uses Global’s new Dax platform to enable advertisers to buy digital audio ads at scale from more than 130 publishers including Audioboom, Blinkbox, Jango and Rdio.

Ace Hardware is America’s favorite home improvement store and Costco is the favorite for home furnishings, according to a new nationwide survey by Market Force Information. The findings are based on consumers’ satisfaction levels and their likelihood to recommend a retailer to others.



National Hardware Show 2015
May 5-7, 2015 | Las Vegas
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INTX: The Internet & Television Expo 2015
May 5-7, 2015 | Chicago
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CNP Expo 2015
May 18-21, 2015 | Orlando, Fla.
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DRMA Summer Bash
July 22, 2015 | Irvine, Calif.
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Digital Marketing Specialist - Ohio University College of Business
Location: Athens, Ohio
Posted: 3/31/15

Position: Customer Experience Specialist - Bayer
Location: Whippany, N.J.
Posted: 3/28/15

Position: Account Coordinator - M2 Marketing & Management Services
Location: Santa Ana, Calif.
Posted: 3/23/15

View All Jobs:
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