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Response This Week April 19, 2017

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19 Apr, 2017


APRIL 2017

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NEW ICON 120 4-19
NEW HYBRID 120 5-18
NEW KANTAR 120 12-14


POLLCAST 150 4-19

Pollcast Expands Into Digital Marketing

Pollcast, the country’s most powerful engine for lead generation, has expanded beyond its historical dominance in television into digital marketing by launching a full-service digital marketing division aimed at delivering its robust lead generation technology to online publishers, affiliate lead partners, and digital advertising buyers. Digital advertisers can use their standard click to call feature to drive visitors into the Pollcast platform where they are converted into pre-qualified leads sold to direct response advertising and marketing clients.  Affiliate digital lead partners receive a share of the revenues. Click here for more information on Pollcast's expansion into digital.


NEW a2b 468 1-18
Research: Traditional TV Viewing Remains Strong  
NEW YORK – Reports of TV’s death are greatly exaggerated, according to new research.
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Comcast Plans NBCU SVOD as Regulatory Restrictions Expire 
PHILADELPHIA – NBCUniversal is planning to launch subscription-video-on-demand services (SVOD) similar to CBS All Access in the next 12 to 18 months, Bloomberg News reports.
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Walmart’s Latest Jab at Amazon: Discounts for In-Store Pick-Up 
BENTONVILLE, Ark. – Walmart continues to take jabs at Amazon with its latest offering: a discount on merchandise that customers buy online and have shipped to a Walmart store for pickup. In industry lingo: buy online, pickup in store (BOPIS).
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Simulmedia-Oracle Partnership Yields Linear TV Ad Deals Based on Purchase Data 
REDWOOD CITY, Calif. – TV audience targeting platform Simulmedia will partner with Oracle Data Cloud, the in-store/consumer purchasing data service, to offer data-driven linear TV advertising deals.
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Washington State Debates New Privacy Bills 
OLYMPIA, Wash. – One day after President Donald Trump signed the law repealing broadband privacy rules, legislators from both parties in the state of Washington introduced bills in its senate and house to reinstate those protections statewide.
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NEW RE2017 468 2-15

Response This Week will be on hiatus next week due to Response Expo. We will return to your inbox on May 3.

PremiumMedia360, a cloud-based data reformatting software, introduces Artificial Intelligence into its TV Media Data Hub that standardizes the network data, corrects all errors, and automatically adds any incomplete or missing data. John Bowser, CEO of PremiumMedia360, estimates that media buyers and advertising agencies collectively spend millions of dollars each month trying to fix these problems.

The editors of Multichannel Merchant (MCM) name a2b Fulfillment a Multichannel Merchant top third-party logistics provider for the second consecutive year. Ayal Latz, president of a2b Fulfillment, says, “We’re remaining ahead of the curve within a highly competitive industry by maintaining an emphasis on both speed and accuracy, as well as catering to the individual needs of our customers.”

Trade group Internet Association (members include Google, Facebook, eBay, and other large Web companies) reports tech companies are increasingly getting hit with class-action complaints for sending text messages to consumers. The organization made the statement in a regulatory filing summarizing a recent meeting between Internet Association officials and Federal Communications Commission (FCC) Chairman Ajit Pai.

Snap rolls out “Snap to Store,” a new ad product that tracks the relationship between online and offline conversions and is tailored for businesses determined to drive consumers into physical retail spaces. Among the brands that tested in beta: Wendy’s, 7-Eleven, and Paramount Pictures.

Google reports that six in 10 internet users start shopping on one device but continue or finish on a different one, and 82 percent of smartphone users say they consult their phones on purchases they’re about to make in a store.

A federal judge orders former online rental services company RadPad to pay Craigslist more than $60 million for misappropriating its real estate listings. The judgment came one year after Craigslist claimed in a federal lawsuit that RadPad infringed copyright, engaged in computer fraud, and spammed Craigslist’s users. RadPad, which apparently is no longer in business, didn’t object to the order.

Nearly 600 Amazon employees sign a petition addressed to the company’s founder and CEO Jeff Bezos demanding that Amazon no longer advertise products on Breitbart.

Retail sales in March inched up 0.3 percent over February, according to the National Retail Federation (NRF). “We are again seeing a pattern similar to previous years – consumer spending was weak but is expected to pick up as we move through the year,” said NRF chief economist Jack Kleinhenz. “There is no doubt that weak pricing power led to the bumpy period for retailers in the first part of this year.”

The retail industry ramps up its efforts against House Republicans’ border-tax proposal. The NRF has launched the next phase of a TV and digital ad campaign against the tax, which is included in the House Republican tax reform plan. “Small business owners are already struggling to survive in an overregulated marketplace, and the border adjustment tax would push many of them under water,” said David French, NRF senior vice president for government relations.

YouTube and other over-the-top (OTT) services are making gains on Netflix, says new data from comScore. Overall households with access to OTT tend to be heavy users of the service, comScore found: among the 49 million U.S. homes that used at least one OTT service in December 2016, average consumption was 2.2 hours of OTT video per day, with OTT viewing sessions occurring on an average of 19 days per the month. 

Spanish-language broadcast network Univision reports it’s seeking more English-language advertising partners, those who still haven’t as yet spend money on Spanish-language TV networks. “The opportunity for us is with all the English-language brands,” says Keith Turner, president of advertising sales and marketing at Univision Communications. “We focus on the general market – because that’s where our opportunity is.”



Response Expo 2017
April 25-27, 2017 | San Diego
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Loyalty Expo, presented by Loyalty 360
May 2-4, 2017 | Orlando, Fla.
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CNP Expo 2017
May 22-25, 2017 | Orlando, Fla.
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IRCE: Internet Retailer Conference & Exhibition 2017
June 6-9, 2017 | Chicago
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NAB Show 2017
April 22-27, 2017 | Las Vegas
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National Hardware Show 2017
May 9-11, 2017 | Las Vegas
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Chief Marketing Officer Summit 2017
May 17-18, 2017 | Seattle
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Marketing Specialist - ListenTrust
Location: Portland, Maine (remote work possible)
Posted: 4/14/17

Position: Account Executive - ListenTrust
Location: Portland, Maine (remote work possible)
Posted: 4/14/17

Position: Marketing Director - ACAMS
Location: Miami
Posted: 4/12/17

View All Jobs:
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