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Response This Week April 18, 2012

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18 Apr, 2016


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FCC Fines Google $25,000 in Street Views Investigation 
The Federal Communications Commission (FCC) has fined Google Inc. $25,000 for "deliberately imped(ing) and delay(ing)" the commission's probe into data collection practices related to the search engine giant's Street View product, according to an official FCC report.
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Mobile Platforms Bridging Demographic Digital Divide 
The increase of mobile adoption could be the most significant factor bridging the demographic divide amid digital consumers, according to the latest research from the Pew Internet Project.
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Easter Holiday Boosts Retail Industry Sales, NRF Says 
An earlier Easter holiday and unseasonably warmer weather nationwide has boosted retailers' sales worldwide, according to the latest data from the National Retail Federation (NRF).
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Newspapers' Digital Ads Attract Consumers, Study Shows 
As the newspaper model continues to evolve toward more digital platforms, readers are responding well to digital advertising, according to a survey commissioned by the Newspaper Association of America and performed by Frank N. Magid Associates.
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Mobile Video to Reach Third of Consumers by 2016 
Video viewing and social networking via mobile devices is on the rise and a major factor driving U.S. mobile content consumption, according to the latest eMarketer estimates.
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Job Board


Hawthorne Direct announces the beginning of another 25 yeras by naming Adam Michaelson as president and chief marketing officer. Additional hires include: Dave Garcia as senior editor, Peter Cho as senior Web developer, Rob Gottshall as senior systems architect, Charles Brader as senior network administrator and Jenn Schuttinga as media assistant. Leah Lyons was also prmoted to tape traffic coordinator/media assistant.

Inter/Media Advertising is named the agency of record for

TVA Media Group announces its latest campaign for StreetStrider achieved a 4.11 media efficiency ratio.

Leonard L. Gordon and Bobby N. Turnage Jr. join Venable LLC as the two newest partners of the firm’s advertising practice.

Karen Jackson is promoted to senior vice president of human resources at Acquity Group.

DR Power Equipment partners with Bazaarvoice to launch online reviews and consumer ratings all its products. announces the launch of a new small-business platform backed by government bodies in Europe and the U.S., developed to enable small businesses to reach out to new markets around the world and increase exports.

Blytheco LLC, which provides ERP, CRM, HRMS, and sales and marketing solutions, partners with InsideView, a provider of sales intelligence.

GlynnDevins Advertising hires Brad Lang as executive vice president for strategic planning and business development.

SMITH, an integrated advertising and marketing agency, hires Michael Saad as senior vice president of integrated marketing services.

CCG Catalyst hires Susan Connor as senior vice president and chief operating officer.

Bala Mallela joins Symphony Advanced Media as vice president of client solutions, and Jenny deCastro joins as senior director of client solutions.

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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Account Executive, Media Funding
Location: Malibu, CA
Posted: 3/13/12

Position: Account Executive, Delivery Agent
Location: Denver, CO
Posted: 4/10/12

Position: E-commerce Marketing Manager, BION Enterprises LLC
Location: Atlanta, GA
Posted: 3/30/12

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