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Response This Week April 15, 2015

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15 Apr, 2016

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INDUSTRY NEWS
Judge: Class-Action Not Appropriate For Google In-App Purchases 
SAN JOSE, Calif. – A judge has ruled that Google will not have to face a class-action lawsuit by parents who say they were wrongly billed for in-app purchases their children made.
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iHeartMedia to Sell Radio Ads Programmatically  
SAN ANTONIO – Radio giant iHeartMedia announced it will start using automated sales tools to sell ad inventory across its 850 stations through a “programmatic” marketplace, the Wall Street Journal reports.
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OTT Advertising To Represent Half of All TV Ad Revenue in 5 Years 
PLANO, Texas – TV advertising on forthcoming over-the-top services could represent nearly half of all TV advertising within five years, says media research company Diffusion Group.
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FCC To Scrutinize Verizon's Supercookies 
WASHINGTON – The Federal Communications Commission (FCC) reports it will examine Verizon’s use of supercookies for potential privacy violations.
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Mobile Video Will Pass Desktop In 2016 
SAN JOSE, Calif. – More consumers will be viewing online videos on their mobile devices than on their desktops by the end of 2016, says a new study from Adobe Systems.
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NEWS CORNER

Response This Week will be on hiatus next week as the staff hosts Response Expo 2015 in San Diego. The weekly e-newsletter will return on Wednesday, April 29.

Alorica, a provider of customer management outsourcing solutions, announces it has completed its acquisition of several of West Corp.’s agent services businesses for approximately $275 million. The resulting $1.2 billion dollar Alorica is now one of the largest business process outsourcing providers in the U.S.

Leading customer engagement center Argo Marketing Group is a Bronze Winner of the 2015 MVP Quality Award, presented by CUSTOMER magazine, based on the company’s commitment to quality, excellence and high ethical standards.

TELEBrands, a marketer of As Seen On TV products, unveils a stand-alone warehouse in Jurupa Valley, Calif., filling approximately 400,000 square feet with items ranging from PedEgg Power to Hurricane Spin Mop. The expansion demonstrates the company’s dedication to West Coast operations in spite of the recent Los Angeles port slow-down.

DR industry veteran Eric Stracener joins Thill Inc. as director of new business development. As part of his new role, Stracener will be at booth 201 at Response Expo 2015 at the Hilton San Diego Bayfront from April 21-23.

Matti Kon, president and CEO of InfoTech, was interviewed recently on Newsmax TV's MidPoint regarding President Obama’s executive order targeting overseas cyber attackers with sanctions to stop foreign cyberattacks.

Kelly Bennett, president and COO of Kelly Direct Inc., earns a “Top 50 Woman in Business” honor from the Pacific Coast Business Times. The award recognizes top female executives in a tri-county area in Southern California. This is the second consecutive year Bennett has won this award.

WideOrbit, the ad management software firm and programmatic TV tech provider, announces the launch of WO Programmatic TV, a marketplace where buyers and sellers can trade local broadcast TV inventory programmatically. The announcement comes just days after Videa launched its own platform for programmatic TV and Clypd, another SSP in the space, raised nearly $20 million.

According to ZenithOptimedia, global ad spend will grow 4.4 percent to reach $544 billion in 2015, and will accelerate to 5.3-percent growth in 2016, boosted by the 2016 Summer Olympics in Rio and the U.S. presidential election.

Initial reviews portray the Apple Watch as a game-changing gadget. The New York Times’ Farhad Manjoo said he “fell hard” for the device. “By notifying me of digital events as soon as they happened, and letting me act on them instantly, without having to fumble for my phone, the Watch became something like a natural extension of my body – a direct link, in a way that I’ve never felt before, from the digital world to my brain.”

Sinclair Broadcast Group and Visible World will work on a programmatic system to aggregate impressions across Sinclair's 161 stations. The platform, called Audience Network, will, for the first time, allow for agencies and advertisers to automatically target specific local broadcast audiences.

E-mail marketing services firm Emma acquires e-mail startup Boomerang, which offers a tool that allows customers to control when they send and receive e-mail messages by integrating an app into their e-mail inboxes.

Tapad, a cross-screen marketing technology provider, is the latest to offer marketers a way to measure the impact digital advertising has on in-store sales – a trend that was thrust into the spotlight late last year when Oracle acquired Datalogix.

UPCOMING DR EVENTS

COMING UP:

Response Expo 2015
April 21-23, 2015 | San Diego
More On Event

National Hardware Show 2015
May 5-7, 2015 | Las Vegas
More On Event

INTX: The Internet & Television Expo 2015
May 5-7, 2015 | Chicago
More On Event

CNP Expo 2015
May 18-21, 2015 | Orlando, Fla.
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Digital Marketing Specialist - Ohio University College of Business
Location: Athens, Ohio
Posted: 3/31/15
View/Apply

Position: Customer Experience Specialist - Bayer
Location: Whippany, N.J.
Posted: 3/28/15
View/Apply

Position: Account Coordinator - M2 Marketing & Management Services
Location: Santa Ana, Calif.
Posted: 3/23/15
View/Apply

View All Jobs:
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