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Response This Week April 13, 2016

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13 Apr, 2016

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CASE STUDIES
INDUSTRY NEWS
Verizon Makes Aggressive Moves Toward Yahoo, AwesomenessTV  
NEW YORK – Verizon Communications is moving forward with its bid for Yahoo’s core businesses, and it has become a new equity partner in AwesomenessTV, the popular YouTube original video multichannel network.
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Websites Willing to Sue Ad Blockers 
NEW YORK – Some of the U.S.’s most popular websites are willing to support legal action against ad-blocking software firms, says a new report by digital insights firm MediaNomics.
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Forecast: Pay TV to See Sharp Declines 
NEW YORK – Pay-TV providers’ gross profit margins – which now average 25 percent – are projected to fall to 17 percent in 2018. And they’ll hit zero in 2023 if trends continue, according to new analysis by Bernstein Research.
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FCC Considers Banning ‘Supercookies’ 
WASHINGTON – The Federal Communications Commission (FCC) is considering whether certain types of tracking technology, including Verizon’s infamous “supercookies,” pose a serious enough privacy risk to ban them, according to MediaPost News.
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Time Warner Signs Nielsen to Partner with Its Medialab 
NEW YORK – Time Warner has signed Nielsen as a strategic partner for its Medialab, which generates data on consumer behavior for marketers and advertisers.
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NEWS CORNER

Chris Peterson rejoins creative and media agency R2C Group as managing partner. He held the same title from 2008 to 2012 and will lead key accounts and optimize revenue growth and performance from the agency’s San Francisco office.  

For the second consecutive year, Motivational Fulfillment & Logistics Services is selected the best fulfillment and logistics company in Chino, Calif. The company was also elected to the Chino Business Hall of Fame.

Lincoln Media Services Inc. promotes Suzy Chestler to traffic coordinator.

In a move to strengthen attribution for mobile devices, Searchmetrics launches a feature that allows marketers to track and compare how mobile apps perform in paid and organic searches. Marketers can track a specific application’s performance against competitors through a mobile app rankings feature that analyzes mobile and tablet search performance for Android and iOS apps, down to specific regions.

Keurig Green Mountain’s latest multichannel campaign includes addressable TV integrated with display, search, and social advertising, along with media outreach. The eight-week effort celebrates the brand’s 35th anniversary, highlighting the story behind one of the largest U.S. coffee roasters.

Facebook reportedly plans to put ads directly into Facebook Messenger. The social giant has suggested that users sometimes message businesses.

PayPal is canceling its planned $3.6 million North Carolina operations center due to the state’s new law preventing cities from banning discrimination against lesbian, gay, bisexual, and transgender people.

Consumer spending is expected to increase in April, prompted by strong responses relating to household improvements and personal discretionary items, according the Chain Store Guide. Adults polled in March indicated a stronger desire to spend more in restaurants during April, and the start of the spring season with the accompanying change in the weather is causing consumers to spend more on their homes and personal items.

Nearly 20 members of the Newspaper Association of America, representing a total of around 1,200 newspapers across the U.S., sign a letter to Brave Software warning that its plans for ad blocking and replacement in its new browser are illegal.

The Media Rating Council forms a working group to begin reviewing the methods and data used by media auditors that marketers retain to evaluate the performance of agency media plans and buys.

TV’s syndicated court shows – as a genre – continue to show viewership gains. “Judge Judy” has improved 6 percent over its season-to-date number to 10.3 million average viewers, Nielsen reports. ”Judy” remains the second highest among all syndicated TV shows in terms of all viewers. Other court programs have fared well, including CBS’ “Hot Bench” (up 46 percent in overall viewership to 3.3 million), CFE’s “ES Court Combo” (up 23 percent to 2.7 million), and Warner Bros. “People’s Court” (up 6 percent to 2.5 million).

A new agency has opened to represent dogs (yes, the animals) that have Instagram accounts with many of followers. It garners about $3,000 per sponsored post. The Dog Agency is run by Loni Edwards, whose dog Chloe has 125,000 followers. According to the website, “The Dog Agency … strategically connect[s] the dots between and among dog influencers, their adoring fans, and the brands who need them.”

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April 26-28, 2016 | San Diego
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April 16-21, 2016 | Las Vegas
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Director of Annual Giving - University of Virginia
Location: Charlottesville, Va.
Posted: 3/29/16
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Position: CRM Program Manager - GE Lighting
Location: Louisville, Ky.
Posted: 3/25/16
View/Apply

Position: Director, Business Development - Consumer Attorney Marketing Group (CAMG)
Location: Woodland Hills, Calif.
Posted: 2/27/16
View/Apply

View All Jobs:
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