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Response This Week April 11, 2012

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11 Apr, 2016

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INDUSTRY NEWS
Response Expo 2012 Announces Roster of Speakers and Sessions 
Response Expo 2012 returns to San Diego for its sixth consecutive year on May 15-17 with an impressive list of the industry's top marketers – as well as an American military hero – joining the ranks of speakers at this year’s premier event for direct response marketers.
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DMA Voices Concerns on FTC Call for Legislative Oversight of Data Brokers 
As the marketing community continues to keep a close eye on recent recommendations by the Federal Trade Commission (FTC) that data brokers offer consumers greater transparency into how data is collected and stored, the Direct Marketing Association (DMA) has voiced concerns that the FTC report's suggestions may "cover too wide a swath of data practices," according to media reports.
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Marketers Increase Search Budgets by 16 Percent, Report Shows 
Digital advertising continues its upward trend in 2012, with search emerging as the strongest driver of ROI for marketers in the first quarter of this year, according to recent data from Adobe Systems.
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Interactive Advertising Bureau Endorses 'Skippable' Video Ads 
The Interactive Advertising Bureau (IAB) has released the first update to its video advertising standards in four years, introducing its "IAB Video Suite" of new specifications, most notably support for skippable video ads that allow for publisher pricing models based on ads that play to completion, according to an official statement by the IAB.
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Online Videos Boost Brand Awareness, Study Suggests 
Online video advertising spending continues to skyrocket, revealing an increasing need for brand investment in the platform, according to a new survey commissioned by Digitas and conducted by Harris Interactive.
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Job Board

NEWS CORNER

Swipe Payment Solutions announces an increase of 243 percent in direct response clients in its portfolio, which Curtis Kleinman, vice president of business development, credits to an increase in referrals from his satisfied Direct Response Marketing Alliance (DRMA) partners as well as stepped-up marketing efforts.

Dawn Smith is promoted to vice president of operations for Marketsmith Inc.

Michelle Fallon is promoted to vice president of client development for R2C Group, and Kyle Eckhart is named director of client services for Cmedia.

Pacific Media Technologies announces that Ed Fitzelle has opened the company’s eastern region headquarters in New York City.

The Container Store enlists Epsilon, a subsidiary of Alliance Data Systems Corporation and a provider of loyalty and marketing solutions derived from transaction-rich data, for comprehensive data and database marketing services designed to fuel their marketing efforts to acquire and retain customers and increase sales.

The Mobile Marketing Association appoints Neal Mohan, Google’s vice president of display advertising, to its global board of directors.

Marque Dos announces the launch of a Spanish-language direct response call center headquartered in Salt Lake City, Utah.

Mass Relevance hires Matt Corey as chief marketing officer.

22squared hires David Reeves as vice president/director of creative innovation.

David Gee joins Infoblox as the executive vice president of marketing.

SundaySky hires Kelly Ford as vice president of marketing.

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UPCOMING DR EVENTS

COMING UP:

Response Expo 2012
15 May, 2012 - 17 May, 2012 | Hilton San Diego Bayfront | San Diego | California | United States (USA)
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NAB Show 2012
14 Apr, 2012 - 19 Apr, 2012 | Las Vegas | Nevada | United States (USA)
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International Beauty Show
22 Apr, 2012 - 24 Apr, 2012 | New York | New York | United States (USA)
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View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Account Executive, Media Funding
Location: Malibu, CA
Posted: 3/13/12
View/Apply

Position: Account Executive, Delivery Agent
Location: Denver, CO
Posted: 4/10/12
View/Apply

Position: E-commerce Marketing Manager, BION Enterprises LLC
Location: Atlanta, GA
Posted: 3/30/12
View/Apply

View All Jobs

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