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Response This Week April 10, 2013

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10 Apr, 2016


Response Magazine April 2013

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Response Expo 2013 Celebrates a ‘Lucky 7’ With Great Crowds in San Diego 
SAN DIEGO – More than 3,000 direct response industry leaders again flocked to San Diego last week for the seventh annual Response Expo at the Hilton San Diego Bayfront.
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Fight Is on Over New California Privacy Bill  
SACRAMENTO, Calif. – The fight is on over a new bill that would require companies like Facebook and Google to disclose to users the personal data they’ve collected and who’ve they have shared it with.
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Federal Judge: Consumers Can Sue comScore 
CHICAGO – A federal judge has ruled that consumers who are suing the Web measurement company comScore for privacy violations can proceed with a class action.
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Customer Centric Marketing Drives Purchases 
SAN MATEO, Calif. – When marketers engage consumers in one-to-one conversations across the customer lifecycle, they increase buyer readiness and sales, says new research from MyBuys, a customer information company. Nearly half of respondents in the study said they buy more from retailers who personalize the shopping experience across channels.
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Local Mobile Advertising Set to Rocket to $9B in Four Years 
CHANTILLY, Va. – Media consultant BIA/Kelsey says that by 2017, the U.S. will witness a sevenfold rise in local mobile advertising to $9.1 billion. Local mobile advertising spend totaled $1.2 billion in 2012.
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Job Board


Collette Liantonio, CEO of Concepts TV Productions and pioneer of infomercials, was featured in the business section of the Newark Star-Ledger in March. Liantonio, who has produced and directed ads for the George Foreman Grill, Bedazzler, Ped Egg and hundreds of other products that made their debut on television, is celebrating her 30th year in the industry. Kevin Harrington, chairman of TVGoods and As Seen on TV Inc., tapped Liantonio’s talents in the early 1980s to produce a 28-minute ad for Arnold Morris’s Ginsu knives. “Collette’s name kept coming up, so I called her,” Harrington said. “We did a bunch of early projects together. They were some of the first-ever infomercials.”

InfoTech, a software house and system solutions company, announces it has integrated its Web-based Media Management System (MMS) and media monitors’ spot monitoring data. The company says MMS has a flexible design that allows it to import spot monitoring data from several sources in many formats – a great advantage for users, because it allows them to work with just about any data provider without the need for customization.

The Direct Marketing Association (DMA) and Econsultancy announce they’ll be hosting an integrated marketing conference June 10-13 in New York City. For more information, visit

The White House names Leslie Klew the nation’s first data czar. He’ll lead efforts to understand the implications of the reams of data being produced by social media and behavioral tracking. President Barack Obama dismissed suggestions there was a lack of clarity in his administration about big data. “If we know that Jane Doe is 35 years old, and likes to watch videos of dogs doing backflips, and is excited about the new season of ‘Mad Men,’ and spends an average of $35.76 online every month, well, that means something. We just have to find out what,” Obama said.

The number of U.S. digital TV users – those who view at least one TV show per month via the Internet – will climb 37 percent in four years to 145 million in 2017 from 106 million in 2012.

A total of 27 new magazines launched in first-quarter 2013, while nine titles closed. New titles include Glam Belleza Latina, a Spanish-language publication targeting Hispanic women produced by Glamour, as well as The Veil, a new bridal mag, and Politico Pro Magazine.

Bravo Media is upping its original shows by 15 percent – slating 17 new green-lit series and 18 returning unscripted shows in development. The cable network, part of NBCU, enjoyed its seventh consecutive year of ratings growth in 2012 and rose in total viewers in the key 18-49 and 25-54 demos.

According to the first edition of the “Investing In Radio Market Report” from BIA/Kelsey, radio industry over-the-air revenues inched slightly upward in 2012, increasing to $14.3 billion, a 1.5 percent change from 2011. That slight change is due in large part to the sluggish overall economy for 2012 and the increased competition radio faces in the local media market, says the report.

NCM Media Networks, best known for its in-theater advertising, taps BuddyTV to expand its online and mobile presence. NCM Media Networks will exclusively sell all ad inventory and content for BuddyTV, a publisher of TV-related news and information, along with its discovery app, BuddyTVGuide.

Mobile advertising technology company 4Info launches a new mobile ad targeting product that lets advertisers target consumers and measure effectiveness more precisely, including calculating in-store sales lift from mobile ads. Currently, the company has linked 110 million mobile devices to 97 million U.S. households. The product, called AdHaven Bullseye, draws data from a variety of third-party data sources, including Acxiom, Datalogix and Nielsen Catalina, as well as data from the company’s own databases, to draw connections between mobile devices and households.

Facebook said last week it has updated its ads manager tool to allow advertisers to more easily see how campaigns are performing against specific goals and assess return on investment. If a company is running ads pointing people to its website while using conversion tracking, the advertiser will automatically see the resulting conversions more prominently now.

Officials in Britain, Germany, Italy, Spain and the Netherlands say they plan to investigate Google for changing its privacy policy. Earlier this year, a French privacy agency said Google failed to satisfactorily respond to criticism of its new policy. The censures date to last March when Google revised its policy in a way that enables the company to combine data about signed-in users across several platforms and services – including Gmail, Android and YouTube. People can’t opt out of the data combination. Instead, the only way to prevent Google from using information across services is to access sites without signing in, or use different browsers for different purposes.



NAB Show 2013
April 6-11, 2013 | Las Vegas, NV
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ADTech: San Francisco 2013
April 9-10, 2013 | San Francisco, CA
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International Beauty Show 2013
April 14-16, 2013 | New York, NY
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Manager, Catalog & E-Commerce Marketing - American Academy of Pediatrics
Location: Elk Grove, Ill.
Posted: 4/3/13

Position: Marketing Manager - SAGE Publications
Location: Thousand Oaks, Calif.
Posted: 3/27/13

Position: Performance Marketing Manager - Kaplan University
Location: Fort Lauderdale, Fla.
Posted: 3/25/13

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