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Response This Week Sept. 7, 2011

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7 Sep. 2011


Response Magazine July 2011

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As Seen On Response TV
Ex-DR Industry Exec Ed Shin Arrested in Killing of Laguna Beach Man 
Businessman Edward Younghoon Shin of Irvine, Calif., has been arrested and is being held without bail after authorities say he confessed to the June 2010 killing of his business partner, Christopher Ryan Smith, in San Juan Capistrano, as first reported by Laguna Beach Patch.
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Network Radio's Reach and Revenues Are Growing 
Network radio has increased its weekly reach among consumers ages 12 and older by more than 1.9 million listeners, according to the Radar 109 Cume audience estimates reported by MediaPost Publications.
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Social Media Consumption Skyrockets, Research Suggests 
A vast majority – 65 percent – of all adults with Internet access now report using social-networking sites such as Facebook, LinkedIn or MySpace on a regular basis, an increase of 61 percent from one year ago, according to The Pew Research Center.
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Mobile and Video Advertising Gaining Traction in U.K. 
Mobile and video advertising is now reaching a greater percentage of consumers in the U.K., and continues to gain traction within that audience, according to a comScore analysis.
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Open and Click-Through Rates Remain Flat for E-mail Marketing 
Despite the increasing shift toward digital marketing means, E-mail advertising could still have significant hurdles to overcome, according to data from a recent study released by marketing services firm Epsilon.
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Job Board

RSVP before Friday to ensure your spot at the 2011 DRMA Marketer of the Year event, Sept. 14 at Chateau inside the Paris Las Vegas resort. Click here to RSVP now!

buySAFE continues to demonstrate that improved consumer confidence leads to increased website conversion. This year alone, buySAFE published 28 case studies showing that its solution provides an average conversion lift of 8.5 percent. These case studies are available at:

As Seen on TV Inc. announces its partnership with PowerPay to offer As Seen on TV Inc. marketers the opportunity to accept payment utilizing PowerPay’s mobile processing solution through a mobile app, as well as provide a method for purchasing products on any smartphone direct from the manufacturer.

Global Infomercial Services adds three new partnerships, obtaining the international distribution rights to Torso Ball, Super Ladder and Turbo Action Steam Cleaner.

Williams Worldwide Television announces a new partnership with Swift Response LLC to bring Flex Seal, a product created to stop tough leaks and avoid expensive home repairs, to all markets across the globe.

Canis Media announces it is exclusively representing a ‘News’ channel on Sky's UK platform with a view to selling their EPG position.

Northern Response Intl. Ltd. reports that its aggressive growth target to become Canada’s leader nationwide in retail placement for television and non-television consumer goods has been met and now surpasses best expectations for finishing fourth-quarter 2011.

Listen Up Español announces it was recognized for the second consecutive year as one of America's fastest-growing private businesses on the Inc. 500l5000 list. The company ranks No. 1,098 out of 5000, and No. 79 in the product and services industry.

eMerchantPay, a European-based provider of online payment processing solutions to merchants worldwide, partners with cashU, an online payment gateway in the Middle East and North Africa, to expand its presence in the Middle East and North Africa as well as add to its portfolio of services.

The Marketing Arm names Stephanie Cohen vice president of business development for its Davie Brown Entertainment practice.

Avalanche Creative announces the recent addition of a digital media division that will give clients new avenues to influence consumers with online and mobile digital media including exciting iPhone/iPad apps for their products and services, feeding the booming consumer demand for multiplatform digital delivery.

Jacksonville-based marketing consulting and communications Burdette Ketchum hires Ryan Huffman as art director and Mimi Wachholz as account coordinator.

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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Associate Director of Marketing, EmbanetCompass
Location: Elk Grove Village, IL
Posted: 8/9/11

Position: Executive Director of College Marketing and Communications, Northeastern University
Location: Boston, MA
Posted: 8/8/11

Position: Copywriter, The McIntyre Group
Location: Norwalk, CT
Posted: 7/27/11

View All Jobs

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