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Response This Week Sept. 28, 2011

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28 Sep, 2016

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INDUSTRY NEWS

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NEWS CORNER

Experience the essence of colonial New England by mixing, mingling and meeting in the premier national historic landmark, the Historic Old South Meeting House on Oct. 4, 2011, 6:30–9:30 p.m. RSVP here to guarantee your spot. The event is sponsored OrderMotion, Litle & Co, OrderLogix, Skybridge, KPI Direct and Response Magazine.


E+M Advertising, an integrated brand response marketing agency based in New York, partners with Piazza Advertising, a full-service advertising agency with capabilities in social commerce, mobile commerce, merchandising advergaming, QR codes and augmented reality. The merger also brings Piazza CEO Hope Fulgham to E+M as chief marketing officer.


Mercury Media announces the addition of Denise Magasich to its short-form division as associate director of media.

Hampton Direct, a finalist for the DRMA Marketer of the Year Award, wins two Electronic Retailing Association (ERA) Moxie Awards for Best Short-Form Commercial of the Year Award and the People’s Choice Short-Form Award for Pajama Jeans.

Euro-Pro wins two Electronic Retailing Association (ERA) Moxie Awards for the company’s long-form infomercial “Ninja vs. Ninja – Ninja Kitchen System”: People’s Choice Award and Best Housewares Long-Form Infomercial.

Rick Cesari, CEO and founder of Cesari Direct, joins the DNA Response Inc.’s board of advisors.


Datamann Inc. names Bill LaPierre as vice president of business intelligence and marketing analytics.


Direct response marketing company TVGoods Inc. announces the launch of the Spanish media campaign for CellerateRX.

RadiantBrands announces the launch of MyHealthHerbals, a new E-commerce destination offering herbal products directly to consumers.

SK+G, a full-service advertising and marketing agency, announces the rollout of an in-house interactive division, whose first project is a website for L’auberge du Lac Casino Resort.

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UPCOMING DR EVENTS

COMING UP:

DMA: 2011
1 Oct, 2011 – 6 Oct, | Boston Convention & Exhibition Center | Boston | Massachusetts | United States (USA)
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Luxury Travel Expo
6 Dec, 2011 - 8 Dec, 2010 | Las Vegas | Nevada | United States (USA)
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2012 International Consumer Electronics Show (CES)
10 Jan, 2012 - 13 Jan, 2012 | Las Vegas | Nevada | United States (USA)
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: PI Direct Response, Revenue Frontier
Location: Santa Monica, CA
Posted: 9/1/11
View/Apply

Position: Associate Media Director of Digital, Landmark Personnel Inc.
Location: New York, NY
Posted: 8/20/11
View/Apply

Position: Copywriter, The McIntyre Group
Location: Norwalk, CT
Posted: 7/27/11
View/Apply

View All Jobs

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