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Response This Week Sept. 15, 2011

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15 Sept. 2011


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As Seen On Response TV
Hearthware Wins Third Annual DRMA Marketer of the Year Award 
Hearthware Inc. was awarded the third annual Direct Response Marketing Alliance (DRMA) Marketer of the Year Award, largely due to the continued success of its hit NuWave Oven product. The award was presented in front of an overflow crowd at a ceremony and cocktail event Wednesday night at the gleaming new nightclub Chateau, inside the Paris Las Vegas resort.
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Video, Banner and Search Drive Online Ad Spending Growth, eMarketer Says 
Online ad spending in the U.S. will increase more than 20 percent this year to more than $30 billion, and by 2013 it will exceed $40 billion, according to new data from an eMarketer study.
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Consumers Spending More in Fewer Transactions, American Express Study Shows 
Consumers are spending more than in the past, but in fewer transactions, according to a recent "Business Insights Spend Sights" report by American Express Business Insights.
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Mobile App Downloads to Grow 144 Percent, Ovum Reports 
Mobile application downloads are expected to grow 144 percent in 2011, with total downloads exceeding 18 billion by the end of this year, an increase of 7.4 billion from a year prior, according to a new forecast by telecoms analyst Ovum.
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Research Suggests Twitter Users are in the Minority 
Despite the increasing buzz marketers have been hearing over the last few years over the need for a strong social media presence, one recent study is suggesting Twitter might not be the best basket for advertisers to put all their eggs in, according to Polaris Marketing Research.
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Job Board

Media Design Group announces the addition of Christina Mak to their team of account coordinators.

Motivational Fulfillment & Logistics Services announces the opening of its fourth facility in Chino, Calif., as well as a change in ownership as Andrea Stuhley and Tony Altman join co-founder Hal Altman as owners of the company, following the retirement of co-founder Geoffrey Landon.

Northern Response Intl. Ltd. announces their appointment as Canadian retail campaign managers for the “Ahh Bra” product.

Jeffrey Glickman announces the completion of his new book, “Creating the Future of Direct Response,” which can be downloaded for free by

Akoo, which is opening new national sales offices in New York City and Los Angeles, announces the appointment of Annie Gordon to vice president of sales in the New York office and Wayne Aaronson and Linda Villani as vice presidents of sales in the L.A. office. In the Midwest, Akoo appoints Karen Koonce and Laurie Hartnett as sales directors.

DMW Direct garners two awards from the Professional Insurance Marketing Association for its work on behalf of clients Samaritan Health Plans and Network Health.

Agency Access acquires ADBASE and its division providing online portfolios, FoundFolios.

Datapak Services is now offering a series of free seminars on building DRTV programs, managing an E-commerce and DRTV campaign and making better use of customer data. E-mail for more information.

INK, a Southern California-based integrated marketing agency, partners with The Orange County Register to create a new E-marketing strategy for their Deal of the Day program.

ITS Logistics partners with Shopatron provide its E-commerce platform to support their B2B and B2C distribution and fulfillment services.

Emailvision announces the addition of AndreĢ Boisvert and Michael T. Everett to its board of directors.

Cision announces a partnership with PitchEngine to integrate PitchEngine’s social publishing platform into Cision’s marketing and PR software solution.

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COMING UP: Annual Summit
12 Sep, 2011 - 14 Sep, 2011 | Boston | Massachusetts | United States (USA)
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ERA D2C Convention
13 Sep, 2011 - 15 Sep, 2011 | Las Vegas | Nevada | United States (USA)
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DRMA Marketer of the Year Awards
14 Sep, 2011 - 14 Sep, 2011 | Chateau | Paris | Las Vegas | Nevada | United States (USA)
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: PI Direct Response, Revenue Frontier
Location: Santa Monica, CA
Posted: 9/1/11

Position: Associate Media Director of Digital, Landmark Personnel Inc.
Location: New York, NY
Posted: 8/20/11

Position: Copywriter, The McIntyre Group
Location: Norwalk, CT
Posted: 7/27/11

View All Jobs

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