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Response This Week Nov. 9, 2011

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8 Nov, 2016

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NEWS CORNER

RW Advertising Inc. launches a national ad campaign for Houston-based www.theeastysheet.com, “the newest innovation in bedding in 60 years.”

OrderMotion Inc. announces the release of version 3.0 of its OMX platform, which provides DR marketers with expanded data security, automatically scheduled E-mail campaigns and extended customer service.

Caitlin Cooper joins Cannella Response Television as business development manager.

Hipcricket announces that the Virginia Lottery has selected its platform to launch a multichannel mobile marketing campaign that will include QR codes, opt-in alerts, mobile Web, MMS and more.

The San Fernando Valley Business Journal lists Marketing Maven Public Relations Inc. as the 23rd largest marketing and public relations company in the region.

buySAFE Inc. announces an enhancement to its 3-in-1 buySAFE Guaranteed Program, which provides $10,000 identity theft protection; a $1,000 purchase guarantee; and a $100 lowest price guarantee.

Martin Williams announces key changes to the firm’s senior leadership team: Tom Moudry, CEO and chief creative officer, now regains the title and responsibilities of president; while Laura Terry, formerly vice president and account director, is appointed as chief marketing officer.

DG, a provider of digital media solutions and technology to the advertising, entertainment and broadcast industries, announces the creation of its completely digital distribution system that delivers long-form infomercial programs void of any traditional tape-based distribution methods.

Gryphon hires David Young as vice president of client services.

Westinghouse Digital launches a TV campaign to showcase its innovative line of LED and LCD HDTVs, which will air the weeks of Nov. 6 and Dec. 4 in major markets across the U.S. and highlight Westinghouse’s brand messaging, along with special promotional pricing.

Digital marketing and social media expert David Armano joins Appinions’ advisory board.

Pitney Bowes partners with Stamford Symphony to launch a QR code to help the symphony to expand its audience to younger and more digital ears.

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UPCOMING DR EVENTS

COMING UP:

Luxury Travel Expo
6 Dec, 2011 - 8 Dec, 2010 | Las Vegas | Nevada | United States (USA)
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DRMA Winter Bash 2011
13 Dec, 2011 | New York | New York | United States (USA)
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2012 International Consumer Electronics Show (CES)
10 Jan, 2012 - 13 Jan, 2012 | Las Vegas | Nevada | United States (USA)
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Head of sales, Company confidential
Location: Los Angeles, CA
Posted: 10/28/11
View/Apply

Position: Broadcast negotiator, Wingman Advertising Inc.
Location: Marina del Rey, CA
Posted: 10/25/11
View/Apply

Position: Direct response marketing manager, Progrexion Marketing
Location: North Salt Lake, UT
Posted: 11/1/11
View/Apply

View All Jobs

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