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Response This Week Nov. 22, 2011

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22 Nov, 2016

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INDUSTRY NEWS
Exposure to Radio Ad Campaigns Breeds Engagement 
Consumers who are exposed to radio advertising campaigns are more likely to demonstrate higher levels of engagement with brands throughout all points of purchase, according to the latest study by Ipsos OTX MediaCT and Katz Marketing Solutions.
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Job Board

NEWS CORNER

Response Magazine wishes the DR industry a very Happy Thanksgiving!

Media Design Group announces the addition of Daryl Buttrick to its team of long-form media buyers.

DMW Direct announces the hiring of Cyndi Syracuse as account director.

Google announces the acquisition of search expert Apture.

DynamicVideo announces a partnership with Direxion Shares to provide them with optimized rich media advertisements promoting specific exchange-traded funds solutions that are triggered in real time using data from a variety of ongoing live events.

The Direct Firm announces that it has been selected by Skin Again LLC to provide full-service campaign management for its upcoming DRTV initiatives.

Yahoo! Inc. introduces two new audience-targeting solutions, an enhanced version of Consumer Direct and Proximity Match, to help marketers find their offline audiences online.

Publicis’ MediaVest unveils POEM, a new methodology for measuring the compounding effects of paid, owned and earned media applied specifically to the social media variable.

Valpak announces that its ValPak Deals product is now live in 42 cities, with plans to expand to 50 by the end of the year.

Online video network Tremor Video is including connected TVs as part of its advertising propositions with new partnerships with Samsung, Panasonic, LG and Phillips TVs through a software partnership with justAD.TV.

Gil Peretz announces the release of his book, “Intimate Marketing,” which demonstrates why social networking is not enough, why Facebook faces backlash and how to increase profits even when the economy slows down.

Universal Capital Management, a DR management and marketing company, announces an agreement between William T. Wilkinson (d.b.a. Innovation Industries) and TVA Media Group, valued at $3 million and entailing a national product media campaign for Twist and Tone by GetaGrip.

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UPCOMING DR EVENTS

COMING UP:

Luxury Travel Expo
6 Dec, 2011 - 8 Dec, 2010 | Las Vegas | Nevada | United States (USA)
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DRMA Winter Bash 2011
13 Dec, 2011 | New York | New York | United States (USA)
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2012 International Consumer Electronics Show (CES)
10 Jan, 2012 - 13 Jan, 2012 | Las Vegas | Nevada | United States (USA)
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Head of sales, Company confidential
Location: Los Angeles, CA
Posted: 10/28/11
View/Apply

Position: Broadcast negotiator, Wingman Advertising Inc.
Location: Marina del Rey, CA
Posted: 10/25/11
View/Apply

Position: Direct response marketing manager, Progrexion Marketing
Location: North Salt Lake, UT
Posted: 11/1/11
View/Apply

View All Jobs

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