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Response This Week July 6, 2011

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6 July 2011


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Increasing TV Spend Boosts Global Advertising 8.8 Percent in Q1 
Global advertising rose 8.8 percent year-on-year in first-quarter 2011, with that rise mainly attributed to advertisers who spent more on television and continued to invest in the Asian and Latin American markets, according to new data from The Nielsen Co.
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Rapid Smartphone Adoption Transforming Consumers' Purchasing Habits 
More than half of U.S. consumers who've made at least one purchase on their smartphone devices have done so based on a marketing message delivered via mobile E-mail, according to a new study released by ExactTarget.
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Savvy Retailers Targeting Facebook Pages in Online Marketing Strategies 
Online consumers are now increasingly using retailers' Facebook pages as a way to engage more with various brands, according to new data released by Kantar Media's Compete, which studies the online behavior of millions of consumers.
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Mobile Is Marketers' Best Tool for Local Reach, Millennial Media Reports 
Advertisers are finding an increasing amount of success in reaching local consumers via mobile marketing initiatives, according to Millennial Media's May report.
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Internet-Connected Television Will Soar in 2011, Analysts Predict 
Internet-connected television sets have been increasing in popularity in the past year especially, and by the end of this year, more consumers will own a connected TV than a video game console, according to the U.K.-based Informa Telecoms & Media.
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Global Infomercial Services (GIS) announces that is has acquired all international distribution rights to TorsoBall.

Direct Brands announces the launch of a consumer Blu-ray Disc Club that allows members to purchase up to two catalog moves a month for $5.99 each.

Undertone announces the launch of dynamic targeting and creative capabilities, which enable advertisers to target and modify ad campaigns based on changing conditions including weather, stock market fluctuations, fuel prices and more.

Hipcricket, a mobile marketing and advertising company, announces that Ramar Communications has extended its contract with Hipcricket to provide an expanding number of mobile marketing programs.

Lou Severine is named head of global sales at ADTECH.

Pitney Bowes announces the start of its Connect for Cause program, which enables its Connect+ customers to raise awareness for national nonprofit organizations.

Hydra, a provider of software-as-a-service marketing technology, announces the launch of the One platform, which enables digital marketers to monitor, report and participate in the conversation that customers are having about their brand online in social networks or on search engines.

American Express announces that card members can now pay for Facebook ads using Membership Rewards points, one of the first times a company has connected a rewards program to advertising spending.

VerticalResponse Inc. earns a Stevie Award for Support Team of the Year at the Ninth Annual American Business Awards. and the Action Sports Group (ASG)/Grind Networks announce a partnership designed to help build and grow ASG/Grind's vast network of premium online properties.

Daktronics Inc. announces that its digital billboard shipments have more than doubled in the past year.

Augme Technologies Inc. announces that it has launched its AD LIFE v4.0 software-as-a-service ("SaaS") mobile marketing software platform.

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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Google Ads/Facebook Ads Marketing Position, The Tapping Solution LLC
Location: Newton, CT
Posted: 6/22/11

Position: Marketing Executive, Mind Movies
Location: San Diego, CA
Posted: 6/21/11

Position: Marketing Director, Plan International USA
Location: Warwick, RI
Posted: 6/07/11

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