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Response This Week August 3, 2011

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10 Aug. 2011


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Marketer of the Year 2011
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Voting for the 2011 DRMA Marketer of the Year Opens Aug. 15 
An industry-wide E-mail vote for the Third Annual Direct Response Marketing Alliance (DRMA) Marketer of the Year award opens Aug. 15, and will continue through Aug. 26.
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Hearthware Files Suit Against EMSON Over Trademark Dispute 
Hearthware Inc., marketer of the NuWave Oven, has filed a federal lawsuit against E. Mishan & Sons Corp. (EMSON), alleging the marketer’s sale of the Sharper Image Super Wave Oven violates copyright and trademark infringement laws, as well as false advertising, unfair competition and deceptive trade practices.
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Location and Repetition Key to Online Ad Success, Data Shows 
Despite the notion of many in the online advertising industry that ad impressions are all equal, a recent advertising visibility report suggests there is a correlation between ad placement and performance, according to data from Casale Media Inc.
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Wealthier Americans More Cognizant of Online Ads, IAB Finds 
Though higher-income Americans are the hardest to reach via traditional media, they are more likely to be aware of new products, companies and sites after viewing marketing messages online, according to a new study by the Interactive Advertising Bureau (IAB).
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Going Public a Good Move for Digital Advertisers, Study Suggests 
Six out of 10 U.S. adults have viewed advertising on video screens in public venues in the last 30 days, and more than 64 percent of those consumers have expressed interest in place-based marketing communication, according to a recent study from GfK MRI.
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Response Job Board

Thane Direct names Mag. Florian Kulterer as managing director of Thane Deutschland GmbH, while at the same time launching Thane Austria GmbH, and naming Austrian-based DRTV executive Robert Loder as its newest managing director.

Augme Technologies acquires mobile marketing and advertising firm Hipcricket for $44.5 million.

Nicole Maziarz joins direct response agency DMW Direct as a senior designer.

Diesel announces that customers nationwide can now receive a promotional card at checkout featuring a link to download and own the "Soundtrack to Diesel Island" digital music sampler at no cost, in a partnership with eMusic.

Raymond Entertainment Direct’s Patrick Raymond is moderating the panel discussion "Introducing Mainstream Companies and Brands to Direct Response" at the ERA 2011 D2C Convention.

Civolution announces key IBC2011 on-stand highlights, including the European launch of VideoSync - 2nd Screen, its companion device synchronization solution, as well as major enhancements and new features on its Teletrax platform, the global media monitoring solution.

VerticalResponse Inc. earns an International Stevie Award for best content on a website or blog in The 2011 International Business Awards(SM).

Skiver Advertising announces the launch of a new campaign for its newest client, Kangaroo Express convenience stores.

Tapjoy Inc. announces that is drove more than 10 million ad completions for big brand advertisers in July.

Cie Studios announces the launch of a new website,, for its client Nitto Tire.

Shawn Sweeney is named vice president of data and analytics at KBM Group.

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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Marketing Campaign Specialist, Greenwich Associates
Location: Stamford, CT
Posted: 7/21/11

Position: Associate Media Director, Landmark Personnel Inc.
Location: New York, NY
Posted: 7/18/11

Position: Junior Sales Associate/Account Manager, Civolution
Location: Chicago, IL
Posted: 7/14/11

View All Jobs

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