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Response This Week August 17, 2011

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17 Aug, 2011

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Response Magazine July 2011

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INDUSTRY NEWS
Congressional Bills Seek to Limit Geolocation Capabilities 
Two federal geolocation tracking bills have recently been introduced in both chambers of Congress that would limit the collection of location data from consumers’ mobile and tablet devices.
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Search and E-mail Reign King Among Online Activities 
Marketers and advertisers looking to target consumers online need to look no further than search and E-mail, which still remain the two online activities considered nearly universal among all adult Internet users, according to the Pew Research Center.
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Consumer Confidence on the Decline, Nielsen Reports 
Global online consumer confidence has declined to its lowest level in six quarters, due in part to renewed economic recession fears, according to the second-quarter findings of the Nielsen Global Online Consumer Confidence Survey.
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QR Codes Still Far From Mainstream Adoption, comScore Says 
Though mobile marketing is the latest craze among those in the advertising industry, QR codes still may have a long way to go before being adopted by mainstream consumers, a new study suggested.
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Men Are Joining the Coupon Craze, Survey Suggests 
Advancing technology and the emergence of daily deal sites and offers are enticing more men to jump on the couponing bandwagon, according to a new survey conducted for Coupons.com.
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Job Board 

JACKIE'S JOURNAL

Innotrac Corp. announces that it has expanded its multiyear agreement with Beachbody LLC to include a multi-facility fulfillment solution.

Surging Media Group announces it was chosen by Jarden Consumer Solutions as their agency of choice to produce the long-form infomercial and short form spots for their latest fully automatic FoodSaver branded products campaign.

Sales Portal appoints Steve Nober, an advisory board member since April, as chief customer officer.

Swipe Payment Solutions announces its new “Rapid Response Team,” a five-person team headed by Yudi Sherman that will respond to client requests, support issues, proposals or any needed action immediately. The team will respond within minutes and hours to nearly all requests. It will also help customers off hours, including evenings and weekends, with issues within our control and capabilities.

SF Video has officially changed its name to SF Global Sourcing. The company, a leader in media replication for direct response marketers, has made the change as a result of expanded services that include unique, value-added packaging and the sourcing of all products that comprise an offer. The company has developed a trusted network of global partners during the past 20 years, encompassing four continents and has deep roots in China as well as other Asian countries in addition to Israel, Poland, Mexico and the United States.

Hearthware Inc. moves its office and warehouse from Gurnee, Ill., to Libertyville, Ill., to accommodate growing business.

Media Design Group announces that it has purchased and managed media strategies for three of the top 20 short-form direct response campaigns as ranked by IMS: Nail Perfect, Z-Quiet and Eggies.

Last week, Razor & Tie, the No. 1 independently owned label in the United States, boasted two titles in the top 10 of the Billboard Top 200 Album Chart for the first time ever. KIDZ BOP 20 was No. 7 with sales over 140,000 to date and continues to hold the top spot on the Children’s Chart. The latest Razor & Tie compilation release, SLOW GRIND, debuted on the Billboard Top Album chart at No. 9 with over 31,000 sales.

Canis Media announces the Holiday + Cruise channel to the U.K.’s Sky platform. The channel offers the inclusion of real-time advertising of the latest cruise deals on the hour, every hour, as well as other DR advertising opportunities.

Fletcher Gensamer announces the creation of Gensamer & Co. Marketing Communications LLC, a brand-new full-service direct marketing agency.

The Los Angeles Business Journal names uSamp one of the best places to work in Los Angeles.

Saddle Creek Corp., a third-party logistics provider, expands its nationwide network with the addition of two new facilities in Chicago and Jacksonville, Fla.

Click here for Jackie's Journal archives

UPCOMING DR EVENTS

COMING UP:

Shop.org Annual Summit
12 Sep, 2011 - 14 Sep, 2011 | Boston | Massachusetts | United States (USA)
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ERA D2C Convention
13 Sep, 2011 - 15 Sep, 2011 | Las Vegas | Nevada | United States (USA)
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DRMA Marketer of the Year Awards
14 Sep, 2011 - 14 Sep, 2011 | Chateau | Paris | Las Vegas | Nevada | United States (USA)
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Associate Director of Marketing, EmbanetCompass
Location: Elk Grove Village, IL
Posted: 8/9/11
View/Apply

Position: Executive Director of College Marketing and Communications, Northeastern University
Location: Boston, MA
Posted: 8/8/11
View/Apply

Position: Copywriter, The McIntyre Group
Location: Norwalk, CT
Posted: 7/27/11
View/Apply

View All Jobs

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