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Response This Week Aug. 31, 2011

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30 Aug. 2011

DIGITAL EDITION

Response Magazine July 2011

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INDUSTRY NEWS
There's Still Time to RSVP to the DRMA Marketer of the Year Event! 
Voting for the 2011 Direct Response Marketing Association (DRMA) Marketer of the Year award may be closed, but you can still RSVP to attend what's sure to be the best party for the DR industry in Las Vegas next month.
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Google Pays $500 Million to Settle Charges in AdWords Case 
Google will pay $500 million to settle U.S. Justice Department charges that it helped Canadian pharmacies target consumers in the U.S. through its AdWords product, Direct Marketing News reports.
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Interactive Marketing Spending Predicted to Reach $76.6 Billion by 2016 
U.S. interactive marketing spending is expected to reach $76.6 billion by 2016, comprising about 35 percent of all advertising, according to a new report by Forrester Research.
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Tablets' Consumption of Digital TV and Video to Overtake PCs, Study Says 
As smartphones become more commonplace and an increasing number of consumers purchase tablet devices, the future of digital TV and video consumption may shift from personal computers to these newer, emerging devices.
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Exclusive: Consumer Confidence Is a Systemic Issue That is Crippling E-Commerce 
The Internet, by its very nature, is an inherently uncertain environment in which to shop and buy. This uncertainty means that not all shoppers feel completely safe, secure and confident when buying online. For online merchants, this shopper uncertainty leads to increased cart abandonment, lower profits, fewer repeat buyers and difficulty achieving profitability. In order to reach its full potential, the E-commerce industry as a whole must to do more to effectively address this problem.
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Job Board
JACKIE'S JOURNAL

Higher Power Marketing announces it made the 2011 Inc. 500|5000 list, Inc. magazine’s annual measure of entrepreneurial success.

TransFirst acquires Solveras Payment Solutions, a provider of electronic payment processing services based in Arlington, Va.

rVue Inc., a subsidiary of rVue Holdings Inc., launches rVue Direct, a division which leverages the company’s reach and digital distribution capability to digital billboards and signage in the Digital Out-of-Home advertising market to provide its network partners with new revenue opportunities.

Quigley-Simpson announces that Rick Carpenter will join the agency as its new president.

Design consultancy Ideas that Kick, formerly HartungKemp, hires Kate Carlson as junior designer.

Patrick Donoghue joins DMW Direct as associate creative director of copy.

Pitney Bowes announces the introduction of the MarketSpace Web platform to help high-volume transactional mailers connect with third-party advertisers to sell the white space on their statements for targeted advertising opportunities.

Valassis announces the retirement of Alan Schultz, who served as president and CEO of the marketing company for 27 years. Rob Mason, executive vice president of sales and marketing, will replace him.

Userlytics, a start-up that allows agencies and brands to test their marketing efforts with global audiences, announces the launch of a suite of demographic targeting tools that allow clients to recruit test participants.

Marketing Management Analytics announces the appointment of Doug Brooks, Todd Gustafson, John Guild, Tigran Markaryan, Susmita Chaudhury and Samrat Chanda to its new global executive team.

InoLife Technologies Inc., a health care products development, integration and marketing company, releases a new commercial for the Ancestral Origins product.

BrokersWeb Inc., a provider of pay-per-click (PPC) advertising for insurance and financial services, announces that it was ranked by Inc. magazine No. 20 overall nationwide on its 30th annual Inc. 500 list and No. 1 in the insurance category.

Click here for Jackie's Journal archives

UPCOMING DR EVENTS

COMING UP:

Shop.org Annual Summit
12 Sep, 2011 - 14 Sep, 2011 | Boston | Massachusetts | United States (USA)
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ERA D2C Convention
13 Sep, 2011 - 15 Sep, 2011 | Las Vegas | Nevada | United States (USA)
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DRMA Marketer of the Year Awards
14 Sep, 2011 - 14 Sep, 2011 | Chateau | Paris | Las Vegas | Nevada | United States (USA)
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Associate Director of Marketing, EmbanetCompass
Location: Elk Grove Village, IL
Posted: 8/9/11
View/Apply

Position: Executive Director of College Marketing and Communications, Northeastern University
Location: Boston, MA
Posted: 8/8/11
View/Apply

Position: Copywriter, The McIntyre Group
Location: Norwalk, CT
Posted: 7/27/11
View/Apply

View All Jobs

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