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Response This Week Aug. 24, 2011

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23 Aug, 2011

DIGITAL EDITION

Response Magazine July 2011

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2011 Marketer of the Year
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INDUSTRY NEWS
Voting for the 2011 DRMA Marketer of the Year Closes Aug. 26 
An industry-wide vote for the Third Annual Direct Response Marketing Alliance (DRMA) Marketer of the Year award closes Aug. 26.
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M-Commerce has Pros and Cons, Forrester Advises 
As smartphones and mobile shopping continue to gain ground among consumers and advertisers alike, retailers have begun to join the craze in an attempt to stay ahead of the trends and launch their own initiatives.
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Consumers Engage More with Ads on Tablet Devices 
Advertisements housed on tablet devices may be more effective in garnering consumer attention and engagement than those on E-readers, according to a new study from GfK MRI.
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Getting Personal is Key to Mobile Marketing 
New research has revealed that personalized, curated content is key to effective mobile marketing, according to data from Communispace.
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Smartphones Could Put Marketers on the Map 
Location-based marketing tactics could become even more relevant to advertisers' success, as more and more smartphone users are installing and accessing map applications on their phone devices.
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Job Board
JACKIE'S JOURNAL

Litle & Co. announces that Jason Pavona, executive vice president of product, sales and marketing, has been elected to the Americas Advisory Board of the Merchant Risk Council.

Northern Lights announces the addition of Christina Hale to its online team.

Sean McCormick is promoted to short-form TV media manager at Nutrisystem.

Meritus Payment Solutions names Timothy Hills as its director of business development.

ARM Direct announces it is running a DRTV campaign for Claim4Refund, using the DR short-form spot to help consumers get back any Payment Protection Insurance (PPI) compensations they are owed.

DOOHgood, a volunteer collective of digital out-of-home operators and suppliers, launches a DR effort to help raise awareness and drive donations to help ease the drought and health crisis in the Horn of Africa.

Rovi Corp. is collaborating with Ford Motor Co. on a digital TV advertising program.

The Marketing Arm names Kevin Holt as vice president of business development for its retail and event marketing practice.

Rokkan, a full-service interactive agency, announces the addition of Sav Banerjee as executive strategy director.

The Direct Response Forum (DRF) announces the completion of a successful 22nd annual gathering of more than 420 leading experts in payment processing in San Diego.

Aprimo announces a new addition and enhancements to its Integrated Marketing Management solutions.

eMerchantPay, which will be discussing how streamlined payment processing can benefit online merchants at the Affiliate Summit East 2011 on Aug.21-23 in New York City, has partnered with billing systems and management services company Payletter to offer the global gaming community enhanced online payment solutions.

Click here for Jackie's Journal archives

UPCOMING DR EVENTS

COMING UP:

Shop.org Annual Summit
12 Sep, 2011 - 14 Sep, 2011 | Boston | Massachusetts | United States (USA)
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ERA D2C Convention
13 Sep, 2011 - 15 Sep, 2011 | Las Vegas | Nevada | United States (USA)
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DRMA Marketer of the Year Awards
14 Sep, 2011 - 14 Sep, 2011 | Chateau | Paris | Las Vegas | Nevada | United States (USA)
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Associate Director of Marketing, EmbanetCompass
Location: Elk Grove Village, IL
Posted: 8/9/11
View/Apply

Position: Executive Director of College Marketing and Communications, Northeastern University
Location: Boston, MA
Posted: 8/8/11
View/Apply

Position: Copywriter, The McIntyre Group
Location: Norwalk, CT
Posted: 7/27/11
View/Apply

View All Jobs

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