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Patty Mertes

Group Director, Short-Form, Cannella Response Television

Patty Mertes

Patty Mertes is group director, short-form, for Cannella Response Television. Based in Los Angeles, she can be reached at (323) 935-4995 or via e-mail at

Media Zone: Attribution Models Help Marketers Find the ‘King’   1 Jan, 2016
By: Patty Mertes

In direct response television — where response is still king — TV attribution has become a...more >>

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