Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



Direct Response Marketing

Walmart, Costco up Their Grocery Delivery Games to Compete with Amazon

11 Oct, 2017 By: Doug McPherson


BENTONVILLE, Ark. – Walmart is now making grocery delivery “the centerpiece of its strategy” to win the battle for food shoppers as it adds delivery to about 1,000 of Walmart’s 4,699 stores across the country, The New York Times reports.

What’s more, Walmart has bought Parcel, a company that handles deliveries in New York for several big-name retailers, so it will soon be adding Walmart to its routes, according to a report in Recode.

And Walmart also will be testing a service where Uber drivers deliver perishables to customer’s fridges tracked by surveillance cameras, the Times article says. 

Walmart CMO Tony Rogers, speaking at the Association of National Advertisers’ Masters of Marketing conference in Orlando, Fla. last week, shared the company’s upcoming holiday spot, which touts free two-day shipping for orders priced above $35 without a $99 annual membership fee – a jab at Amazon’s Prime fee.  

Costco also entered the grocery delivery fray announcing two new options. One includes delivery of nearly 500 non-perishable items in two days with orders of more than $75 dropped off for free. The second, offered at 376 stores in the U.S., will give customers the choice of roughly 1,700 items, including fresh groceries for same-day delivery.


Add Comment



©2017 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals