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Direct Response Marketing

Vendor Spotlight: TTC — Call Center Personnel and Performance Drive Higher Conversion Rates

4 Apr, 2012

CHICAGO – Direct marketers – whether they’re using the Internet, DRTV, radio or newspapers – are all interested in higher conversion rates.

Beyond persuasive offers and appealing price points, the performance of call center agents can often mean the difference between mediocre and above average conversion rates. “Script development, call center personnel training, responding effectively to rebuttals – all of these elements can help improve the overall results,” according to TTC. Technology and internal systems also play a key role in achieving maximum conversion rates.

“TTC has been providing U.S.-based call center programs to clients for 28 years,” said Bob Aloisio, TTC’s vice president of sales and marketing. “We work very hard on script development, TSR training, role playing and rebuttals to ensure our reps are knowledgeable and professional. This leads to better calls, better conversations and better conversion rates.”

Focus on these elements to work toward higher conversions:

• Lower price points and make offers simple to make it easy to buy
• Offer free trials and money-back offers to build consumer confidence
• Anticipate consumer questions and rebuttals – and respond with persuasive arguments

Whether a direct response marketer needs to generate new leads, reactivate prior customer relationships or convert inquiries into new customers, TTC focuses on the client’s success and treating their clients’ customers like they were their own, Aloisio added.
“Our company is dedicated to building stronger customer relationships for you and each company we do business with,” Aloisio said. “Every day we focus on every aspect of your sales or lead generation program, looking for ways to increase sales, lower costs and improve productivity. We understand if you are not successful, neither are we.”

“We have assembled some of the most effective call center managers in the industry who focus on your results each and every day. That's why we out-sell our competitors and provide you with the highest quality leads,” Aloisio added. “Everyone in our company from our managers to our agents knows that your satisfaction is what makes our company successful and keeps us in business for the long term. And after 27 years in business, I believe we have proven that!”

If you are interested in a Vendor Spotlight in Response This Week, contact Dan Donati at or (714) 338-6723.

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