Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in

Direct Response Marketing

TV Continues to Grow More Portable

10 Jul, 2013 By: Doug McPherson

MOUNTAIN VIEW, Calif. – A new report from streaming media platform company Ooyala says smartphone and tablet users continue to make up an increasing share of overall video viewing, and that video views to devices in first-quarter 2013 rose by 19 percent over the previous quarter and now accounts for 10 percent of all views.

As in previous quarters, 2013’s first-quarter data showed more people watching more content on more screens than ever before. In fact, that first quarter saw new records in the percentage of total viewing time that took place on tablets and mobile devices. The index also shows that live video continues to dominate video-on-demand in terms of engagement.

Key findings include:

  • Mobile and tablet video viewers spent more than half of their total online viewing time watching long-form videos last quarter. The first quarter of 2013 was the first quarter that mobile (53 percent) and tablets (52 percent) beat desktop PCs (38 percent) in percentage of time spent watching long-form video.
  • Twenty-five percent of total tablet viewing time in 1Q 2013 was spent on content more than 60 minutes long.
  • Globally, desktop viewers watched live news, sports and special events for an average of 40 minutes per session.
  • Viewers watched live video 13 times longer than video-on-demand on desktops last quarter, four times longer on tablets, and three times longer on mobile devices.

Ooyala samples streaming media to more than 200 million unique users worldwide among its partners, including the Food Network, TVGuide, ESPN and Dell.

Add Comment

©2017 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals