Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in

Direct Response Marketing

Time-Shifted TV Viewing Rises

11 Dec, 2013 By: Doug McPherson

NEW YORK – More consumers are watching time-shifted traditional TV – up 11 percent to 167.1 million in the third quarter. This group now represents 59 percent of all traditional TV users, which rose slightly to 283.6 million, says Nielsen.

The number of mobile phone users watching video is up, too. Nielsen says in the third quarter, there was a 40-percent rise in watching video on a mobile phone between August and October to 53.1 million users. Overall, mobile phone users rose slightly – 1 percent, to 239.8 million.

Analysts say mobile and tablet usage growth will come at the expense of time spent with traditional computers. Users of video on a computer – as well as general computer usage – declined in the third quarter of this year.

Nielsen says there was a 9-percent decline in the number of users watching video on the Internet – to 147.7 million on a monthly basis in the third quarter of 2013 versus the third quarter of a year ago. This comes from the latest Nielsen cross-platform media report.

The company also says the number of general users of the Internet via computer also dipped a bit – 5 percent – to 200 million versus the third quarter of 2012.

Joshua Chasin, an analyst with comScore, says his company shows a slightly different story. “Viewers of videos on home-owned and/or work-owned computers have held steady August through October at around 188 million.”

Add Comment

©2017 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals