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Streaming, Video Getting Popular; ‘Live’ TV Viewing Still Tops

23 Apr, 2014 By: Doug McPherson


NEW YORK – Most (86 percent) global respondents who watch TV say they usually watch TV programming “live,” although other popular modes of watching are catching on like streaming or downloading from a computer (27 percent), streaming from the Internet to TV (16 percent), using a DVR or other recording device attached to a TV (16 percent), and on a mobile device (11 percent).

The findings come from a new poll of 15,551 adults in 20 countries conducted by Ipsos OTX, a market and opinion research firm.

Traditional ‘live’ TV watching is significantly more popular among respondents ages 50-64 (91 percent) compared to those 35-49 (88 percent) and under 35 (81 percent).

Other modes of watching TV programming are more popular among younger respondents:

  • On computer and laptop – under 35 (35 percent), 35-49 (25 percent), 50-64 (17 percent)
  • Streaming from the Internet – under 35 (20 percent), 35-49 (16 percent), 50-64 (11 percent)
  • On a mobile device – under 35 (15 percent), 35-49 (10 percent), 50-64 (5 percent)
  • Using a DVR or other recording device attached to a TV – under 35 (15 percent), 35-49(16 percent), 50-64 (18 percent)

Those most likely to choose watching TV programming on live TV are from France (93 percent), Spain (93 percent), Germany (92 percent), Turkey (90 percent), Argentina (89 percent), Sweden (89 percent), and Australia (89 percent). The United States came in at 81 percent.

Watching TV on computer or laptop is chosen most often by those from: China (52 percent), Russia (43 percent), Turkey (42 percent), India (40 percent), Sweden (35 percent), South Korea (31 percent), Great Britain (29 percent) and the United States 20 percent.

Streaming from the Internet to TV is most popular among those in Turkey (44 percent), Russia (36 percent), China (33 percent), South Korea (25 percent), India (23 percent), Sweden (19 percent), Great Britain (17 percent) and the United States (17 percent).

Those most likely to use a DVR or other recording devices attached to a TV are from Japan (45 percent), the United States (40 percent), Canada (32 percent), Great Britain (31 percent), South Africa (27 percent), and Australia (25 percent).

Watching TV programming on a mobile device is most popular among respondents who are from South Korea (26 percent), China (25 percent), India (21 percent), Turkey (20 percent), Mexico (13 percent), Great Britain (12 percent), Sweden (12 percent) and the United States (10 percent).


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